Pinned Tweet
Lots of new followers lately, so here's the short version of my story.
19 years in tech. Dozens of stacks and technologies. Yet every day, month and year looked exactly like the one before.
So I left a very awesomly-paid job and went traveling. I wanted freedom but had no idea what to do with it.
Turns out the answer was work where I use everything I know and learn something new daily. I haven't had two similar days since.
We build tools for industrial machine builders and manufacturers.
It comes with its own struggles. 19 years in tech taught me how to build. It didn't teach me how to sell.
Expect lessons learned the hard way, robots and industrial automation stories, complaints about tech, and occasional attempts at humor.
B2B Sales learning.
Assumption: the best contact in the organization is the person who will use your tool as it helps with their KPI?
Truth: the best contact in the organisation is the person who counts money, and their KPI is money.
I found some time to standardize UI of our app. Some of its parts were maid with ChatGPT-4 and Gemini 2. I did not use Claude back then.
I believe one of the new beginnings for software engineers will be diving into robotics. Still plenty of things to do.
Learn new skills before it is not too late.
If software does not matter anymore, will you open source what you have build? What are pros and cons of such move?
Building for traditional industries taught me this:
You’re not replacing their software.
You’re replacing a process that has survived 3 CEOs, 2 ERPs and 1 merger.
AI went from making good software to replacing it within several months.
Today you do not need Solidworks, or rebuild shitty version of it to use if free.
Now you can prompt AI and get a CAD model ready to be 3D printed or whatever.
So how long will it take until I can prompt it to make me a new pair of shoes and it will be delivered to my doorstep?
I wish I could come up with this earlier, when I recently moved in to a new apartment and had to do a bunch of these. I visualised IKEA assembly guide in Codex in one line prompt.
Input: link to the item at IKEA website
Output: 3D Assembly guide step by step visualised.
One more time for those in the bunker:
Agents replace paid software not by allowing re-built shitty version for free.
They’ll replace it by delivering the same outcome with no app in the middle.
People pay for results, not tools.
Customers ask for features.
Investors ask for traction.
My cat asks for dinner at 5am.
Only one of them gets an immediate response.
My work life balance.
On weekdays I work on features demanded by customers.
On weekends I work on features nobody asked for yet.
My tl has a lot of start ups in robotics and automation for manufacturers.
I enjoy but I can't break this bubble and see more of real applications and real customers with real stories about manufacturing.
I know there are plenty but don't see them.
So cool to see how tools like Codex or Claude Code are replacing complex AI workflows that I could have built for myself if I procrastinated the real founder's job.
Every day I open my LinkedIn and see screenshots from X.
I've never seen screenshots from LinkedIn on my X feed




