@adtechLDN

The UK’s global gathering of advertisers, agencies & technologists. #adtechLDN

 ExCeL London
ecommerceexpo.co.uk/adtech
Joined September 2009
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500Media
Did you hear? 👀 This year's show will be online, 29 September - 1 October 2020 🙌 The virtual event will address the key challenges and opportunities that have emerged this year. 30+ seminars will examine how pioneering #advertising #technologies can empower your organisation.
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EXCLUSIVE 🙌 Post #pandemic concerns about changing #customer #behaviour, money and striving for a sense of normality figure highly on #marketer concerns, according to the results of this expert panel. #marketing #covid19 Download the report here 👉 ecommerceexpo.co.uk/news/dow…
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This week in our Content Hub highlight 👉 New fines suggested to tackle #tech giants’ #advertising dominance #google #facebook Link 👉 ecommerceexpo.co.uk/news/new…
LINKS 👇 You can read about our virtual theatres and topics right here: ecommerceexpo.co.uk/adtech/2… Get your name down on the waiting list here: ecommerceexpo.co.uk/adtech/w…
As offices turned to DIY desks in kitchens, the Covid-19 crisis prompted fundamental change in brand marketing strategies. Resulting in the direction of relationships with agency partners changing too. Read more 👉 ecommerceexpo.co.uk/news/cri…
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"Agency spend is scaled up and down, shifted across disciplines and flexed into new project teams much more easily [in agencies] than in house." - @SarahSalts
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"This rapid acceleration and adaptation by all generations has seen many brands needing to pivot their businesses models, I anticipate that the clever brands will continue to work alongside their agencies and specialist teams to continue this" - @ellie_escott
We're so excited to announce this new partnership! 🙌 In just under 2 weeks, we'll be releasing a 16-page Future of #Ecommerce report, out in collaboration with @raconteur which will be published in @thetimes 📰 #ecommerce #online #retail #digital
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ad:tech LDN retweeted
David Lammy
@DavidLammy9 Jun 2020
I can’t believe I am watching this in 2020. Let alone this week of all weeks.
Afua Hirsch@afuahirsch9 Jun 2020
In a former life, when I thought you cd politely persuade people not to be racist Their response? "If you don't like it here, LEAVE". Which I'm yet to hear said to a white British person Racism is telling black people who have a critique of their own country, they should leave
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ad:tech LDN retweeted
Sarah Salter@SarahSalts9 Jun 2020
3 minute read: how the crisis has caused change in the advertiser and agency relationship and what the new partnership looks like @thedinosaw @ellie_escott Thanks for having me @samtidmarsh @ecommerceexpo ecommerceexpo.co.uk/news/cri… @WavemakerUK #marketing
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Cultivating humanity, building #identity, being #purpose - driven.... or just woke-washing? How should marketers lead brands? 🧐 Part one and part two of this fantastic article up on our Content Hub today! 💪 Part 2 👉 ecommerceexpo.co.uk/news/par… #advertising #diversity #inclusion
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"Invest in stories that should be told, narratives that contribute to the debate, to culture and ultimately to people’s understanding of what the brand stands for." - @gemma_batterby
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"And that purpose-driven company you’re building? It begins at home. Diversity, equality, and proper treatment of staff are no longer 'nice to haves' - they should be ingrained into the fabric of a business." - @gareth_mellor
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"Many brands are rightly recognising how the life of their consumers is being disrupted and are showing their ability - and willingness - to help with deeds not words." - @Fer_Desouches
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"...you are taking a stand not for your customers, or for your staff who you should give permission to also express their concern in line with your values, but rather for yourself, as it is the right thing any ethical leader should do" - @thedinosaw
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"Brands that have a clear set of values and actively support them provide a lightning rod for similarly minded customers. This is a powerful way to build loyalty and drive sales." - @ShelaghStoneham
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"We’re in a time that sees the tide turning and we all have a commitment to act and to embed diversity and inclusivity into the very fabric of our organisations." - @Lauren_Ogundeko
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