Adele Lecroix (@adelelecroix) header
Adele Lecroix (@adelelecroix) profile picture

Marketing & Growth @StealthStartup

Amsterdam
Joined November 2020
SF builder week, watching from Amsterdam ๐ŸŒ‰ ๐Ÿค– AGNTCon + MCPCon, Oct 22-23, San Jose. Go for the workshops ๐ŸŒŽ Personal Agents Hackathon by @GadiBorovich, Oct 24 at First Round. Agents for SF life โœ… Kane CLI Hack Day, Oct 24. Ship it, then prove it works Which one are you at?
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SF builder week, watching from Amsterdam ๐ŸŒ‰ ๐Ÿค– AGNTCon + MCPCon, Oct 22-23, San Jose. Go for the workshops ๐ŸŒŽ Personal Agents Hackathon by @GadiBorovich, Oct 24 at First Round. Agents for SF life โœ… Kane CLI Hack Day, Oct 24. Ship it, then prove it works Which one are you at?
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SF this week, my picks ๐Ÿ‘€ Long Horizon Physical AI Summit by @encord_team, Oct 20-21, Fort Mason. Sebastian Thrun on stage. Overmind Arcade, Oct 20. Find a Player 2, ask what they ship. Multi-Model Hackathon at AWS Builder Loft, Oct 23. Leave with a demo, not a deck.
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SF builder week, watching from Amsterdam ๐ŸŒ‰ ๐Ÿ›  Foundry Live Demo Night, Oct 13 at Microsoft. Agent demos + mingling โšก @vercel x Meta Fast Forward, Oct 14. Idea to demo in a day ๐Ÿค– @cerebral_valley x @CrusoeAI Recursive Agents Hackathon, Oct 17, Shack15 Which one are you at?
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Big SF tech week, watching from Amsterdam ๐ŸŒ‰ ๐Ÿš€ @TechCrunch Disrupt, Oct 13-15, Moscone West. Stay for the hallway intros ๐Ÿค– HUMANOID HUB, Oct 15-16. Live robot demos beat decks ๐Ÿค— @huggingface Open Together, Oct 16, The Midway. Demos, then dancing Which one are you hitting?
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SF event radar ๐ŸŒ‰ Fri 10/9: AI Builders Summit by @foundersbay. Dinner, demos, talks. Tue 10/13: AI Builder's Night by @modal + @braintrust. No pitches, no panels, just cocktails. Oct 20-21: Long Horizon Physical AI Summit by @encord_team at Fort Mason. Which are you going to?
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SF Tech Week is in full swing and my calendar envy is real ๐Ÿ”ฅ 3 I'd hit: Oct 7: Sonilo's Creative AI night on the Mission Rock waterfront Oct 8: Cartesia's AI Builders Happy Hour Oct 9: AINative Summit afterparty at Shotwell's, demos till 2am Which one are you at?
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SF Tech Week is in full swing and my calendar envy is real ๐Ÿ”ฅ 3 I'd hit: Oct 7: Sonilo's Creative AI night on the Mission Rock waterfront Oct 8: Cartesia's AI Builders Happy Hour Oct 9: AINative Summit afterparty at Shotwell's, demos till 2am Which one are you at?
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SF tech calendar is STACKED ๐Ÿ”ฅ My picks: ๐Ÿ“ @a16z SF Tech Week, thru Oct 11. Pick 3 events, not 30 ๐Ÿ“ Oct 8: Sovereign AI Demo Night, Temple SF. Demos beat panels ๐Ÿ“ Oct 13-15: @TechCrunch Disrupt. Book hallway chats early ๐Ÿ“ Oct 16: @huggingface Open Together party Who's in?
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Hot take: your best landing page headline is stolen, not written. My mistake: weeks polishing hero copy in Figma. What I'd repeat: pasting the exact words customers used on calls into the headline. Not clever. Familiar. Demo calls got warmer fast ๐Ÿš€
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Not more onboarding emails. Better timed ones. I used to run a 7-day drip. Same email to every user, stuck or flying. Switched to one nudge triggered by the exact step people stalled on. Fewer sends, way more replies, more users unstuck. Timing beats volume. Every time.
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Hot take: your churn dashboard won't tell you why people leave. My biggest mistake: weeks of A/B tests on pricing copy before I called a single churned user. 5 calls later, the real issue was obvious. Setup took too long. Talk first. Test second.
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I used to ship more features when week-1 return went flat. Wrong lever. People didn't need another screen. They needed one weekly habit worth reopening for. Feature dump vs one habit loop. The chart is the lesson.
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Finally, above 1000!!!!! Thank you guys!
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I spent months polishing the signup form. Wrong bottleneck. Signups rose. Activation didn't. The leak was the first 10 minutes, not the fields. Fix time-to-value before you polish the form.
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Not more features. One clearer first win. I cut onboarding to 3 steps and tracked only "got value in session 1". Activation climbed. Vanity signups did not.
๐Ÿค– Made with AI
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