We offer creative & strategic (subscription & bespoke) intelligence to agencies, brands & rights owners to fuel game-changing sports & sponsorship marketing.
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From sponsors and retailers, to sports marketers and ambush advertisers, sports marketers are leveraging #euro2024 via the red hot stadium-to-street fashion trend focused on 1980s & 1990s British football culture #blokecore. We showcase the standout work activative.co.uk/
Our #WeeklyHighlights includes our 'Campaign Of The Week' @elfcosmetics #Indy500 'Lip Oil Change' with @katherinelegge + @DaleCoyneRacing + @D1A + @BRANDed, a @Wrexham_AFC sponsor 'Showcase Of The Week' & explores how 'bots' are used in sports marketing - mailchi.mp/activative.co.uk/…
Thursday's Daily Drop of new #SportsMarketing includes @lidl 'We're On Your Team' #Euro2024, @Heineken Peru + @ChampionsLeague + @Ogilvy Entel Stunt, @2degreesmobile + @SuperRugbyNZ + @TBWANZ 'TikTok Final' & @PrimeVideoAUNZ + @ICC + @LeoBurnett #ItsOn! - mailchi.mp/activative.co.uk/…
The week's first Daily Drop showcases notable new #SportsMarketing campaigns like @irnbru + @TheLeith #WeCan, @Olympics + @Deloitte + @DeloitteDigital #TheFirstEffect, @StateFarm + @ESPN #InnerBaller & @rebelsport + @StanleySt #ItAllStartsHere - mailchi.mp/activative.co.uk/…
Wednesday #SportsMarketing Daily Drop showcases campaigns by @Samsung #Paris2024, @PepsiMaxUK #UEFAChampionsLeague, @currys & @Wolves - mailchi.mp/activative.co.uk/…
The week's 1st sports marketing DROP features @CadburyAU + @TheMatildas + @OgilvyAus + @WavemakerGlobal 'Star In A Poster', @maccas #FIFAWWC work, @DoveMenCare + @Ogilvy_India #ManEnoughToCare & @RevistaPanenka + @flekick + @futpro_es #GuardYourRights - mailchi.mp/activative/activa…
Our last #SportsMarketing DROP this week features #FIFAWWC work by @CocaCola + @FIFA + @mccann_mw #believeinmagic, @FanDuel + @wknyc 'Extra Kick Coffee', @Gatorade + @180Amsterdam 'Gatorlyte Rapid Rehydration' & @EASPORTSFC '24 Gameplay Launch' #Haa-land - mailchi.mp/activative/activa…
As the debate about under-activation subsides and the #FIFAWomensWorldCup2023 actually kicks off, we showcase our Top 20 marketing campaigns leveraging the tournament so far. Check them out here - activative.co.uk/
Thursday's DROP of notable new sports marketing features #FIFAWomensWorldCup2023 work like @Visa + @WeAreSaatchi 'Behind Every Number', @iberdrola + @rfef + @srarushmore 'Campos Aliados', @Fritolay 'Ready For Greatness' & @HP + @wrexham_afc 'Up(grade) - mailchi.mp/activative/activa…
Thursday's DROP of notable new sports marketing showcases @Budweiser + @FIFAWWC + @WiedenKennedy #GreatnessIsHersToTake #BringHomeTheBud, @adidas + @FIFAWWC #PlayUntiltheyCantLookAway, @footlocker + Preacher #SneakerSeason & @TMobile + @MLB #allstarweek - mailchi.mp/activative/activa…
Today's new sports marketing DROP includes @Steinlager + @AllBlacks + @DDBGroupNZ #UnconditionalSupporters, @VodafoneUK + @givevision + @Wimbledon '5G Headsets', @thenorthface + @FREDFARID 'TNF 10000 Reasons' & @Vic_Bitter + @Monkeys_AU 'England Bitter' - mailchi.mp/activative/activa…
Thursday's DROP of smart new sports marketing features @ING_news + @KNVB + @oranjevrouwen + @TBWANEBOKO ‘Goals for Equal Opportunities’, @umobile + @SOlympicsMsia #MYUnbeatableTeam, @AsahiUKLtd + @ManCity #BeyondExpected & @InterMiamiCF + (re)boot Kit - mailchi.mp/activative/activa…
Our midweek DROP of notable new sports marketing features @SKODAUK + @LeTour + @fallon #TourDeSkoda, @ITV + @FIFAWWC 'The Pride Has Arrived', @OfficialCastore + @FCBglobal 'Summer Of Sport', plus @OceanOutdoorUK + @westfieldlondon #WimbledonExperience - mailchi.mp/activative/activa…
Tuesday DROP of notable recent sports marketing showcases @adidas + @AllBlacks + @augusto_nz 'RWC Jersey Launch', @Reebok 'Life Is Not A Spectator Sport', @NISMO + @darkhorsesldn #FormulaE #NISMOThrifted & @pilothealth1 + Della Maddalena 'QuickFinisher' - mailchi.mp/activative/activa…
This week's opening DROP of top new sports marketing features @SkyIreland + @IrelandFootball + @CoreSponsorship #OUTBELIEVE, @on_running 'The Right To Race', @lululemon 'Dupe Swap' & @MLB + @ImaginationGLBL #LondonSeries 'Trafalgar Square Takeover' - mailchi.mp/activative/activa…
This week's last DROP of top new sports marketing features @SONorCal + @BarrettHofherr #DoSomethingSpecial, CaltexNZ + New Zealand Sports Collective + @wearechemistry 'Fuelling Sports', @vancityoriginal + @zulualphakilo #VANBACK & @FWWC2023 'Do It Again' - mailchi.mp/activative/activa…
Thursday's DROP of new sports marketing inc @maccas + @DDBAustralia #StateofOrigin 'Footy. I'm Lovin' It', @Gatorade + @GolinGlobal #ConfidenceCoaches #TeamTalks, @CocaCola + @SpecialOlympics + @GreyLondon #RealMagic & @LPGA + @AccentureSong #InHerHead - mailchi.mp/activative/activa…
