Ended last month at $1.43M cash-collected. We just started this agency a year ago and went from $0 to $8M in revenue. It’s taken me 15+ years of being in the game to consistently start crushing $1M+ /months. Here are the key principles that made it possible: #1: RISK-FREE, PROFIT-SHARE PARTNERSHIP This is the core reason we’ve been able to grow incredibly fast. With the traditional agency model, the agency profits whether you succeed or not. You pay them the same retainer whether you make $1M or lose $100K on ads. If your partner makes money when you lose money, the incentives are misaligned. We took a different approach where we spend $5,000 - $10,000 per day of our own capital on ads and eliminate all the risk for our partners. Zero risk. Only upside. Complete differentiation from other agencies in the space. #2: BE FULL-SERVICE & THE BEST IN THE GAME As of now, we’ve scaled every partner we work with to $300K /month in additional revenue within the first 90 days. We’re able to do this by having a full-service operation that handles all marketing and advertising from A to Z. The reality is most agencies just specialize in one thing - running ads, building funnels, etc. This creates a big problem where the client needs 3-5 different vendors and everyone points fingers when results don't materialize. We script everything, fly out to our clients, record/edit all content, build the funnel, optimize the offer, build upsells/downsells, create email campaigns, set up the tracking/integrations, launch/scale the ads, handle support, and so much more. This allows us to have a far superior product than the competition and much more control over rapid scalability. #3: THE ONLY MOAT IS LOVE OF THE GAME Initially, our goal was to go from $0 to $5M in revenue. We ended up crushing that number and doing over $8M in our first year. There’s never been an easier time in history to make absurd amounts of money. You have super intelligence at your fingertips that can answer any questions you have and automate 50-90% of your work. But most people don’t have the focus and assiduity to sit in front of their laptop and not move until they’re rich. Truthfully, I don’t know of a single agency that can compete with our speed and quality of excellence that we abide by. We work all day, everyday, and we wouldn’t be where we are without doing so. It’s all fueled by love of the game. #4: 10-100X WITH THE RIGHT CO-FOUNDER Before crushing $1M+ /months, I was a freelancer capped at around $500K /year. I’ve always been an exceptional marketer but lacked the operations side - building teams, systems, etc My biggest unlock to scaling our agency so quickly was having a co-founder who’s an operator. When you take a look at the most successful Y-Combinator companies, ~96% of them have co-founders. Probably something there. You don't get 2X the output with the right co-founder - you get 10-100X. I have so much respect for founders who run everything themselves - no idea how they do it. #5: WORK WITH BRANDS, NOT OFFERS With our no-risk, profit-share model, we’re very selective about who we partner with. Every single one of our clients has an organic presence and brand ranging from 800K followers all the way to 40M+ followers. When you partner with a creator who has 1M - 40M followers, you're tapping into pre-built trust, authority, credibility, rapport, etc. CPCs drop. CPAs drop. ROAS goes up across the board. You can still make paid ads work without needing a brand - but you’ll be playing the game on hard mode. The more credibility your partner has, the less selling you have to do. One partner with a massive brand can generate more revenue than 10 small clients combined. #6: THE MARKET IS KING I've built 400-500 funnels across every market imaginable. The truth is, a mediocre funnel in a great market will crush a great funnel in a mediocre market. You want to be in big, trending markets - right now, AI is the “mother ship” and we try to intertwine it in every offer we work on. To add onto that, our most profitable offers are in markets that have room for high-ticket backend ascension. If you’re able to create an ascension path that leads to $5,000 - $25,000 offers, it’s not very difficult to generate a 4-6X ROAS on paid ads. #7: 10X THE VOLUME While most marketers launch 5-10 ads per week and wonder why they can't scale, we roll out 30+ new creatives per offer every single week between video and image. We have one offer with 650+ creatives running right now. Same with split-tests - we run a new test on EVERY page of EVERY funnel weekly. This is how you maintain longevity and high ROAS over time. We have funnels running for 12+ months straight that are crushing record months right now. The easiest way to double your results is to 10X your volume of tests. I have so much more to share on both the marketing and operations side but this is already a long post. If you got some value out of this, let me know and hit me with a like and comment! I plan on sharing a lot more here a lot more often 👊