SEO for iGaming & regulated brands. 17+ years in casino, finance & crypto. Risk-managed growth. No shortcuts. What works long-term, not what sells.
Dubai
Joined November 2012
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Two WINS at the UK Digital Excellence Awards 2026 last night.
🏆 Standout B2C Ecommerce Website of the Year.
🏆 Standout Integrated B2C Campaign of the Year.
Five nominations walking in, two trophies walking out. Not a bad night's work.
Huge credit to the team, Well done!
Ben Austin 💥 retweeted
Tonight, we’re heading to the #DontPanicEvents UK Digital Excellence Awards 2026 this evening at the London Hilton Paddington, and we’re proud to have 5 nominations across 3 categories 🎉
✨ Standout B2C Ecommerce Website of the Year
✨ Two nominations for Standout B2C SEO Campaign of the Year
✨ Two nominations for Standout Integrated B2C Campaign of the Year
A huge moment for the team and one we’re incredibly proud of. Best of luck to all of tonight’s finalists, we’re looking forward to a fantastic evening celebrating the very best in digital.
#UKDEAwards #UKDigitalExcellenceAwards #AwardSeason #SEO #IntegratedMarketing #DigitalMarketing #AgencyLife #MarketingAwards
Ben Austin 💥 retweeted
We’re excited to share that we've been shortlisted for the European Search Awards 2026 🎉
The agency has been shortlisted in 4️⃣ categories:
✨ Best Use of Search – Retail / Ecommerce (SEO) (Small)
✨ Best Use of Search – B2C (PPC) (Small)
✨ Best Integrated Campaign (Small)
✨ Best Use of AI in Search
Huge credit to our team and clients for the work behind these campaigns 🙌 We're delighted the strength of our integrated approach across SEO, PPC, and AI-led strategy has been recognised once again.
We’re looking forward to marking the occasion on 20 May with the rest of the industry 🥂
#EuSearchAwards #SEO #PPC #AIinSearch #IntegratedMarketing #DigitalMarketing #AgencyLife #DontPanicEvents #SEOAgency #EcommerceAgency
Ben Austin 💥 retweeted
🏆 We’ve won Best Integrated Paid Media Campaign at the UK Paid Media Awards 2026! 🎉
🗣️ The judges said it best:
“A grounded, expertly managed campaign that reads like it was lived week by week rather than written after the fact. The focus on controllables; query refinement, ad testing, and waste reduction, reflected real discipline and channel maturity. Ambitious objectives, exceptional integration, and results that clearly delighted the client.”
Huge thanks to #DontPanicEvents and our incredible team 🦾
#UKPaidMediaAwards #PPC #DigitalMarketing #AwardWinning #ATeam #UKPMA26
SEO tip for 2026:
If your rankings look “fine” but revenue is flat, you’re already losing.
AI summaries + brand authority now decide who gets considered, not just who ranks.
Traffic decline is obvious.
Trust decline is silent.
That’s the real risk.
SEO still matters.
But AI now decides which brands get mentioned before anyone clicks.
If you’re responsible for growth, you need to understand this shift.
Full breakdown here 👉 linkedin.com/feed/update/urn…
#SEO #AISearch #FutureOfSearch
Do NOT invest in SEO if you need fast results.
I had a call earlier this week, and this was the case.
Someone wants to sign up for SEO to quickly turn their business around.
14 days in: “Any result updates?”
Short Answer: "No"
That's why we don't take this type of client on!
Recent client case study
*Client rankings stable
*Traffic flat
*Leads dropping
What's wrong then?
AI summaries referenced competitors more often because:
• Weak brand definitions
• Thin comparison pages
• PR built for links, not citations
We fixed that = Happy client!
Most iGaming SEO advice is quietly killing brands.
Not immediately.
Not obviously.
But slowly, and expensively.
🧵👇
I’ve spent 17+ years in iGaming SEO.
I’ve seen:
– What works
– What fails
– What looks good short-term and destroys brands long-term
Most agencies won’t tell you this.
It breaks their model.
If your traffic dropped after “doing everything right”…
You weren’t unlucky.
You were over-optimised.
The right operators already know.
#iGaming #iGamingSEO #CasinoSEO #OnlineCasino #CryptoCasino #iGamingBusiness #CasinoMarketing #SEOforCasinos #Web3Casino
Ben Austin 💥 retweeted
🛠️ Landing page checklist (before you spend more):
🎯 Clear promise above the fold
✅ Proof near the CTA (reviews/results/logos)
🧩 Address top 3 objections
📱 Mobile-first buttons
📉 Remove distracting links
#CRO #LeadGeneration #LandingPageTips #DigitalMarketing #MarketingStrategy #CROTips
Ben Austin 💥 retweeted
We did it! 🎉 Winners at the #dontpanicevents European Agency Awards 2025 🏆
🥇 Best SEO Campaign
🥇 SEO Agency of the Year
A massive thank you to our incredible team and clients for making this happen, what a moment for the A-Team! 💪✨
🔗 ow.ly/HHgu50XofUF
#EuAgencyAwards #SEO #DigitalMarketing #TeamAbsolute #MarketingExcellence #AwardWinning
Ben Austin 💥 retweeted
🎯 More leads ≠ better leads.
✅ Tighten targeting
✅ Qualify in the ad
✅ Smooth handoff to sales
Which matters more to you: higher lead counts or higher close rates?
#LeadGen #DigitalMarketing #B2BMarketing
Ben Austin 💥 retweeted
🎉 Some marketing tips never fail:
✅ Post consistently, add value before asking for a sale, and keep testing + learning.
Stick with these and you’ll stay strong through every trend. What timeless tip would you add?
#MarketingTips #DigitalMarketing
