Aaron Otani (@aaronotani) header
Aaron Otani (@aaronotani) profile picture

Aaron Otani

@aaronotani

Designer @Google. Previously @Opower, design fellow @KPCBfellows.

 San Francisco, CA
aaronotani.com
Joined January 2009
  • Tweets178
  • Following123
  • Followers184
18Media
Photo by Aaron Otani (@aaronotani)Photo by Aaron Otani (@aaronotani)Photo by Aaron Otani (@aaronotani)Photo by Aaron Otani (@aaronotani)Photo by Aaron Otani (@aaronotani)Photo by Aaron Otani (@aaronotani)Photo by Aaron Otani (@aaronotani)Photo by Aaron Otani (@aaronotani)
My latest Medium article on behavioral science + design: "Changing Perceptions with Design" medium.com/@aaronotani/chang…
Changing Perceptions with Design

Changing Perceptions with Design

How to design products using the power of framing effects

medium.com
1
6
Dear Data + FiveThirtyEight - Podcasting Visualized 53eig.ht/2hSUJIX
Notice the behavioral science here: "How to Get People to Evacuate? Try Fear" nyti.ms/2dHskG9
1
Why We Should Stop Grading Students on a Curve nyti.ms/2c1SjbG
1
Nextdoor changes its UI to reduce racial profiling fusion.net/story/340171/how-… via @TheRealFuture
Aaron Otani retweeted
Dan Kahn (@dbkahn) profile picture
Dan Kahn@dbkahn20 Jul 2016
Tonight's @ActionDesign Meetup: How to change users' behavior in 4 steps with @suelynyu @aaronotani of @Opower
Image from Dan Kahn (@dbkahn)
1
2
Mindblowingly cool! "Designing Obsidian with Andy Clymer" vimeo.com/124062807?ref=tw-s…
Designing Obsidian with Andy Clymer

Designing Obsidian with Andy Clymer

This lecture took place in the Rose Auditorium at Cooper Union on March 24, 2015. Designers of type and lettering make use of custom tools to draw and manufacture their product, this is as true today...

vimeo.com
Context definitely matters -- Why Do So Many Studies Fail to Replicate? nyti.ms/1WqOCMw
Opinion | Why Do So Many Studies Fail to Replicate? (Published 2016)

Opinion | Why Do So Many Studies Fail to Replicate? (Published 2016)

Because it is hard to recreate the exact conditions of the original research.

nytimes.com
1
“How Technology Hijacks People’s Minds — from a Magician and Google’s Design Ethicist” by @tristanharris medium.com/@tristanharris/ho…
In Sweden, an Experiment Turns Shorter Workdays Into Bigger Gains – via @NYTNow nyti.ms/1U5vOMo
Image from Aaron Otani (@aaronotani)
Lots of great behavioral nudges here-- "How to Stop Overprescribing Antibiotics" nyti.ms/1q6iVul H/T @marinaposniak
Opinion | How to Stop Overprescribing Antibiotics (Published 2016)

Opinion | How to Stop Overprescribing Antibiotics (Published 2016)

Doctors give them out far too often. But there are ways to stop that.

nytimes.com
1
Introduced to this via #clarity2016 and dig it. "The Sliding Scale of Giving a F***" blog.capwatkins.com/the-slid… via @cap
4
Love this talk from @melissahajj - Designing Your Team uxsalon.com/video-from-edge-…
How our human biases prevent us from getting the best product feedback – firstround.com/review/build-…
What Google Learned From Its Quest to Build the Perfect Team nyti.ms/20WHYLM
How to Make Extreme Numbers Resonate pocket.co/soCYSw
“How to Train Your Humans II: Products that Make Habits Last” by @lakshmoo medium.com/@lakshmoo/how-to-…
How to Train Your Humans II: Products that make Habits Last

How to Train Your Humans II: Products that make Habits Last

Remember Joe? He’s in his mid thirties, with a noble goal of losing 20 pounds. Joe really wants to work out regularly, but whenever he gets

medium.com
Study: preference-based social proof can work better than action-based. neurosciencemarketing.com/bl… via @rogerdooley
1
#NoteToSelf Make it work: 5min Explain how it works: 2h Make it simple: 2h Explain how it works: 5min
7
811
795
‘Design Thinking’ for a Better You, via @nytimes well.blogs.nytimes.com/2016/…
The New York Times - Breaking News, US News, World News and Videos

The New York Times - Breaking News, US News, World News and Videos

Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news,...

nytimes.com
Load more