The only things of real value in life are experiences and relationships (as much as we deny it). This will be doubly true in the age of AI. There are huge business opportunities in creating physical world experiences and fostering relationships and community.

Many reports of Google Business Profile reviews disappearing over the past few days. Some sort of clean up occurring. Criteria unknown. We've lost over a hundred on several of our profiles. Anyone else?

Alcohol free in ‘23 Gen Z and other young folks are leaning towards less alcohol driven entertainment - this is contributing to the rise of competitive socializing uses (@JLL reported on this “competitive socializing” trend few years ago) Escape rooms Axe throwing Pickleball Fowling Putt putt Top golf Karaoke They want to gather - just not at a bar drinking all night- Super interesting new trend adding to the growth in one of my 4 F word use trends: FUN FOOD FITNESS PHYSICIANS The other use trend is personal care - what F word can I assign to those ? Brow, lash, Botox, laser, high end men’s barber, tattoo removal, etc

AI brings the ability to make entertainment increasingly complex and customizable. That's exciting! But I wonder how much humans are really looking for common ground, and whether entertainment is often a conduit for connection. - People watch shows like Succession and the Bachelor arguably less for the content, and more for the ability to participate in the conversation after. - Despite much more dynamic games (and bots that have eclipsed our abilities!), people still love playing chess bc of universally understood rules, allowing for benchmarking and competition. - Mickey Mouse and Hello Kitty are incredibly simplistic, yet still some of the largest franchises around. Their instantly recognizable nature allows them to transcend cultures. Not sure where this goes, but perhaps people's yearning to connect sometimes trumps the ability to have something uniquely tailored to them. Just a thought.

Netflix has a unique opportunity to extend their brand beyond the screen and create innovative in-person experiences that few others (besides Disney) have the ability to execute on . These experiences would be more than just short-term marketing pop-ups and instead, offer premium, long-term engagement opportunities that extend the life of their content and build lasting brands around a diverse range of themes. Take "Love is Blind", for example, which could be offered as a fully immersive, all-inclusive, week-long getaway that allows people to go through the same experiences as those depicted on the show, but in real life. Or a “Nailed It!" Baking Competition: An interactive baking competition where participants compete to create the most elaborate and hilarious baked goods, guided by professional bakers and a live Host. Creating permanent in-person experiences based on popular Netflix shows has the potential to build lasting brand loyalty among fans. These experiences provide a unique opportunity for viewers to engage with their favorite shows in a way that goes beyond just watching them on a screen. By extending the reach of their IP past the shelf life of any particular streaming season, Netflix can deepen their connection with their audience and create a sense of community around their content. Furthermore, in a time where the streaming landscape is increasingly crowded and competitive, in-person experiences offer a valuable point of differentiation for Netflix. They allow the company to leverage the power of their brand and IP to create memorable and shareable experiences that fans will talk about long after the event has ended. In doing so, Netflix can further cement their position as a leader in the entertainment industry and set themselves apart from the never ending competition.