One thing I’ve learned from talking with @YouTubeCreators over the years: the best work often comes from making something authentic, putting it out into the world and learning what connects with people. At #MIPCOM this week, that theme was part of a bigger conversation about what creators and traditional media can learn from each other. @DEADLINE spotlights some of the European creators right in the middle of it.

I recently sat down with @Oprah at @Google Zeitgeist to talk about storytelling, listening to your audience and the importance of human connection. She shared lessons from decades of conversations with people from every walk of life, including one that has stayed with her: everyone wants to feel seen and heard. That truth shaped our conversation about the responsibility of running @YouTube and what that means to me personally. Ultimately our job is to build the stage where great ideas find their audience and people can connect. Our full conversation is now live: youtube.com/watch?v=EHVyk9Zc…

Exciting news: Ask @YouTube on search is now rolling out on mobile in the U.S. 📲 Tap “Ask” in the search bar and use conversational questions to get you to the right video faster, for example: 🍂 Which national parks are best for fall colors? 🚗 What’s the best route for a 3 day road trip from SF to LA? ✂️ How to cut bangs at home? (If you’re brave enough!) Huge kudos to our YouTube teams for constantly innovating and reimagining how viewers explore. Give it a try next time you search.

Some highlights from #MadeOnYouTube, where we announced 30+ new features and products for @YouTubeCreators, artists and viewers 🧵👇: Our next wave of innovation for the @YouTube Era puts more control in your hands, starting with the keys to your homepage: 🔑 With custom feeds, you’ll soon be able to design dedicated feeds for any mood or routine using simple conversational prompts.

#MadeOnYouTube is back tomorrow. Stay tuned for what’s next ▶️

Big news: @espn Unlimited is now officially live on @YouTubeTV.  Just in time for fall, we’re bringing you live events and more ESPN shows, with your favorite @YouTube TV features and a few new additions: 🎛️ Pick how you watch with different languages, home and away feeds and alternate camera angles 🔎 Find live events faster with new personalized rows  📺 Build your own multiview when the action overlaps 🏀 Catch up on what you missed with key plays 🏈 Keep up with your ESPN Fantasy team while you watch Huge thanks to ESPN and teams at YouTube for making it happen.

Our third design principle from the series is to always choose the simpler option. Sometimes less really is more, whether that means fewer words, fewer steps or a cleaner way to get where you’re going. For example, we're rolling out a major update to the 'You' tab, bringing menu items together into one flat list with smart sorting and content filters.

At @YouTube, we’re focused on making the platform more intuitive while keeping creators, artists and their content center stage. Five core design principles guide how we get there: ⭐ Make content the star 🎯 Prioritize relevance ruthlessly ✨ Choose the simpler option 🤝 Be a good neighbor 🌐 Build for the ecosystem Over the next few weeks, I'll share how we’re putting each of these principles into practice - stay tuned! Thanks @FastCompany for the look behind the scenes. fastcompany.com/91580299/you…

Today, we’re announcing that starting in early 2027, @YouTube Premium subscribers in the U.S. will get @peacock Premium included with their membership. 🦚 👏 We’re excited to expand our partnership with @NBCUniversal, bringing new benefits to YouTube Premium members and extending our multi-year distribution agreement for @YouTubeTV. Together, we’re giving viewers more of the content they love in one place, including the creators, artists and communities that make YouTube unique alongside Peacock’s live sports, hit movies and popular shows.