If your most loyal users are confused, everyone will be.
@Bilt tests new products with tens of thousands of its most passionate members first. CMO Zoe Oz calls it the richest feedback they get.
🔗 full interview bit.ly/4ihgD8J
You just moved into your new apartment. Why is your rent app talking about Walgreens?
Right benefit. Wrong moment.
@BiltRewards CMO Zoe Oz bit.ly/4s2T7zL
Before @BiltRewards could win over renters, it had to win over property managers.
Those partnerships put Bilt inside a monthly habit: paying rent.
Zoe Oz on CMO Uncovered. Watch: youtu.be/Eo46VcPqHg4
Things CMO's are tired of explaining:
– brand and revenue are related
– growth isn’t a button
– customers notice everything
– the most measurable idea isn’t always the most meaningful
So we put 15 of them at one table in Austin, TX. bit.ly/4yHcroE
Kaled Alhanafi helped launch self-driving cars at Lyft & Cruise.
Then his dad needed a cardiologist. 3 referrals:
– one called back in 8 weeks
– one called after the surgery
– one never called
Now he’s building Basata to fix the referral process with AI. bit.ly/4yG0iA8
A familiar résumé can make a founder look like a safer bet. @Adrianna_Says has learned how expensive that assumption can be. Take a look Inside Cherryrock Capital's search founders whose results deserve more attention than credentials. 🔗vcuncovered.substack.com/p/a…
100 million organic impressions a month. Apparently, being very invested in a SpongeBob cockroach is good for business.
Youtooz co-founder Mark Prokoudine on spotting the details fans care enough to collect.
Our latest CMO Uncovered profile →cmouncovered.com/p/mark-prok…
Nitin Pachisia of Keywork has built a venture model for the real economy -- roofing, auto-repair, daycares, waste management. "Unlike AI roll-ups, where they talk about margin lift, we think the primary metric is the number of hours saved for the owner." vcuncovered.substack.com/p/n…
Abhishek Das of Yutori knows the agent market win will come from the one willing to obsess over the last mile between a plausible result and one that actually holds up.
Uncovered Media retweeted
“.@morgan_blumberg wants a founder with enough conviction to remain inside a difficult problem and enough flexibility to change how it gets solved,” writes Brandy Whalen for @_uncoveredmedia's VC Uncovered.
The article explores what draws Morgan to investing in industries that have been slower to adopt technology, why the hill is part of the moat, the kinds of founders she’s most interested in, and her ahead-of-the-curve investments in companies like @niuralHQ and @normativeai.
vcuncovered.com/p/morgan-blu…
“Real life is not this place in Silicon Valley. “
- Anthony Heckman, Abstract
Full profile: vcuncovered.com/p/anthony-he…
“One of the most valuable things I’ve learned professionally and personally is to avoid marginalizing my ambition.”
- Marell Evans, Exceptional Capital
Full profile: vcuncovered.com/p/marell-eva…
“At the moment there’s this unwritten belief that AI is a chatbot. And I think that in the not too distant future, that will be seen as the dumbest integration of AI for most use cases.”
- Peter Day, super{set}
Full profile: vcuncovered.com/p/peter-day-…
"We try to avoid abstraction. We try to follow the throughline of what the company is offering all the way to how it generates real value for an end customer. We call that value “resilience.”
- Vikas Raj, ResilienceVC
Full profile: vcuncovered.com/p/vikas-raj-…
“Being ‘founder-first’ requires looking after the entire founder, not just the part of the person who makes you money.”
- Tanvi Lal, Intuit Ventures
Full profile: vcuncovered.com/p/tanvi-lal-…
“Our tagline is ‘everything is fintech.’ Many vertical SaaS companies ultimately are fintech companies and derive the majority of their revenue from fintech at scale.”
- Sheel Mohnot, Better Tomorrow Ventures
Full profile: vcuncovered.com/p/sheel-mohn…
“The world is industrializing... we want to back the founders that are pushing forward this next industrial era.”
- Atlas Berry, M1C
Full profile: vcuncovered.com/p/atlas-berr…
“I believe that the future is really about this intersection of technology and demographic shifts, because demographic shifts reflect changes to the internet user base.”
- Monique Woodard, Cake Ventures
Full profile: vcuncovered.com/p/monique-wo…
“Industrial tech winners will be determined, not only on their speed of entry, but by how adept they are in their commercialization strategy.”
- Natan Reddy, Ironspring Ventures
Full profile: vcuncovered.com/p/natan-redd…
"It’s not about having the perfect plan; it’s about testing hypotheses fast, learning faster, and adjusting direction before the market moves.”
- Ahmad Tahir, Moderne Ventures
Full profile: vcuncovered.com/p/ahmad-tahi…
