New here? A little about me: 👨‍💼Founder of Night Owls, digital agency in NYC with clients like the American Red Cross, Spotify, NYU, and Columbia University, etc. as well as personal brand clients like Mel Robbins, Jay Shetty, Gabby Bernstein, Marc Randolph, and many more. 🎤Speaker at TEDx, Adobe, StartUp Week, RiseUp Summit, Techne Summit, Podcast Movement, and more. 🎙️Host of the Authentic As F*ck Podcast with guests such as Ryan Serhant, Chris Do, Vinh Giang, Steven Pressfield, Tamsen Fadal, Eric Siu, Joanne Lee Molinaro (aka The Korean Vegan), and many more. 🦉Founder of Night Owl Nation, a community of entrepreneurs and creators around the world who practice storytelling together, with a mission to make education truly scalable and affordable for everyone. 🧑‍🏫Creator of the online course, The Art of Storytelling for Freelancers and Creators on Domestika with over 28,000 students.

Purpose of life is to live.

Nobody fails because they can't solve the one big problem. They fail because the get bored of solving the 100 little problems.

You can automate your process. You can't automate community.

Most of my job is getting clients to make decisions because they overthink too much. One problem I see with AI is that people will keep tinkering with design forever instead of finishing it.... Why? Just because they CAN.

If you have to "find" your calling, it means you weren't "called" to it, so it's not really your calling.

Trying to be authentic is like trying to be cool. The more you try, the further you get.

Dream big and keep it simple. Most people fail because they dream small, and they make it complex as fuck.

I made this website with Claude: storybank.sunyi.co/?prelaunc…

Last time I raised prices, some people didn't know and was surprised when they went to sign up. So I'm letting y'all know this time: Tonight at midnight, Night Owl Nation is going from $75/mo to $150/mo. I'm doing this to keep the community small so I can be accessible to everyone in the community. You can still lock in the old price today: skool.com/nightowls Don't say I didn't warn ya!

Don't give away clues to the lesson of the story in the beginning of your story. First just tell exactly what happened. Give the play-by-play. Then tie it to the lesson at the end. Otherwise, you're making people skip your story.

Every change you make in your business takes at least 3 months to manifest. So if you're making changes every week, you have no idea which changes are working or not.

Entrepreneurs don't want brand strategy. They want more customers.

Stop worrying about oversharing. Start worrying about being overlooked.

Wanna deliver "aha" moments to your audience? Study psychology. Every myth your audience believe either comes from either trauma or a cognitive bias.

What's the thing you're most obsessed about than anyone else in the world. Make that your business and no one will beat you.

You can easily beat someone with talent. But you'll never beat someone with obsession.

Taste isn't something you're born with. Taste comes from what you're exposed to throughout your life.

I don't teach storytelling just for marketing. I do it to teach critical thinking. The problem is, when they start thinking for themselves, they realize their whole business has to change, not just their marketing message.

When you promote in your content: Deliver ONE idea that's gonna break ONE myth people believe and get them to take ONE action. That's it!

When you give, fucking give like crazy. When you sell, fucking sell like crazy. When you try to do both at the same time, it feels like you have a second agenda for being selfless.