Orange Squid 🦑

Tips on developing #strategy , driving #innovation , understanding #psychology and how to avoid the biggest mistakes we see organisations make - don't miss out, sign up to the Tentacle today! 🦑👏 eepurl.com/cFlJ9L

Most brands know their customers are also Instagram users - but easyJet tapped into this customer behaviour & created 'look & book'. Jealous of someone's holiday snaps? Just upload the photo to 'look&book' & easyJet will plan the perfect holiday to get you there! #innovation 🦑

Sharing stories strengthens connections, & Artifact's easy to use app creates professional family podcasts from 30min interviews, resulting in a shareable audio heirloom. A need for connection is a huge trend continuing in 2023 -how can you help #customers be #heard & #connect?🦑

Post pandemic #sharedexperiences are carrying more weight than ever.Dalí Museum in Florida uses an OpenAI text-to-image system to convert visitors account of a dream and combine it with others to form a collective work of art. How else could tech create #Connections ?#innovation

5x less C02 emissions, more home delivery slots &less vehicles on busy Paris roads - Ikea's boat delivery is a clear winner! Boats proudly display Ikea's commitment to urban & #environment friendly transport - a real proof point for anyone that sees them!#innovation #proofpoint🦑

Brazil Avon Institute released a chatbot, Ângela, which combats gender-based violence by providing discrete & free help via whatsapp. 400 women's voices were combined to create Ângela, symbolising the power of a speaking out together. Ângela has helped 300,000 so far #innovation

The 'New Curators' training program will pay participants to study for a year, hoping to break down existing financial #barriers in the art world 🖼️ A step to ensure a #future of art that resonates with all, not just those in the affluent minority #innovative #social #change🦑

Taxi passengers in Singapore can now purchase snacks, drinks and personal care products from Cargo’s in-taxi ‘convenience stores’. No fancy #tech here, just a great #understanding of #customer pain points 👏 #innovation #customerexperience 🦑

It is that time of year again - New Year's resolutions time. If you need an extra push to make sure this year is the year you stick to them - Beeminder promises to 'sting' you to success by tracking your behaviour, and forcing you to pay if you don't stay on track! #innovation 🦑

App-only bank Monzo sought feedback & engagement with their service by providing a public Trello board to give customers the opportunity to weigh in on improvements &make feature requests. An #innovative way to have their #customers #voices &show their commitment to #improvement

Gululu's smart water bottles house cute pet's that grow as children hit their water drinking targets 🫧🥤🐸 What #innovative spin can you make to your proposition that would encourage a behavioural shift? #innovation #smartbottle #childrensbehaviour #behaviour

How can your #packagingdesign spark an #emotional response? Innovative companies are moving away to functional product claims, and attempting to speak to people's emotional drivers instead (which is a much better stronger driver of behaviour!) #innovative #marketing #consumer

Barilla pasta recognises energy consumption is a big source of worry for consumers, & in response is launching a "passive cooking" campaign (complete with smart home device & chatbot) which saves up to 80% CO₂ equivalent emissions.🍝#customer #innovation designboom.com/technology/ba…

Commune is challenging traditional demographic focus by tailoring an offering of communal living to single-parent family needs. Shared resources aims to tackle financial hardship whilst renovating poor thermal rating buildings acts as a sustainability win! commune.house/

WA to become 1st state to ban single-use coffee cups as part of a #sustainability transition🌎A consultation paper found WA uses 182 million coffee cups per year, so this ban against plastic hopes to replace these with biodegradable or keep cups ☕️ #news abc.net.au/news/2021-06-14/w…

#DopperBottle targets people's #behaviours with a #digital product add on - mapping every public water tap in the Netherlands onto #googlemaps🫧 Tackling a #customer #painpoint by integrating a solution with an #app customers already have on their phone 👏 dopper.com/google-maps

What is more motivating than free tacos? 🌮👀@duolingo is trying to influence people's learning behaviours by opening a taqueria & offering a free item or discount if they participate in a quick challenge in Spanish. Converting #intention into #behaviour🤞 duostaqueria.com/

Most people would say releasing harmful emissions in the environment is bad - yet are also likely guilty of driving a car for unnecessary trips.The French gov is financially incentivising trading in cars for bikes to tackle this value action gap #behaviour ecologie.gouv.fr/extension-d…

Nearly 1 out of 2 gamers are now female but traditionally female characters are designed for & by men.Soft drink Guaraná's inclusivity efforts were driven by customer insight by asking female gamers to design more inclusive skins for characters #codesign🎮guarana.com.pe/en-mi-skin

Did you know that while machines can print textiles,cut fabric,& fold clothes - sewing is one area that humans are still triumphing over robots? 🤖🧵 Robots struggle to sew as fast & precisely since textiles bunch & stretch as they’re worked on.#innovation wired.com/story/why-robots-c…

Netherlands Museums Association took advantage of the growing trend of employers committing to a healthier work-life balance (in a bid to attract & retain talent)- by providing people with a 'museum break' note to send to their bosses. #embracing #trends museumvrij.nl/