Delivering #DigitalMarketing news, analysis, and #research to agencies and brands since the 90s. DM us your research, follow the feed, get in touch...
London, UK
Joined March 2009
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Ad regulation: Which brands breached advertising rules the most?
netimperative.com/2021/08/20…
#DigitalMarketing #contentmarketing #regulation
Guest comment: Beware the Cookie-less Marketing Monster
netimperative.com/2021/08/10…
@accuracastuk #digitalmarketing #Advertising
How to use the summer of sport in your marketing to drive greater customer engagement
#Tokyo2020 #sportsmarketing #contentmarketing @iStock #olympics #digitalmarketing
netimperative.com/2021/08/05…
TikTok and Publicis share ecommerce insights with new social shopping partnership
@PublicisSapient @tiktok_uk #socialcommerce #ecommerce #socialmediamarketing
netimperative.com/2021/08/05…
Digital skills gap widens: 71% of workers say pandemic ‘made data skills more important’
netimperative.com/2021/08/03…
#bigdata #digitalmarketing #digitalskills #recruitment #Analytics
Livestreaming: the silver bullet for retailers’ whose customers are shopping online
#livestreaming @goinstore #ecommerce #retail #socialcommerce
netimperative.com/2021/08/03…
Store of the future: Third of physical store space to be ‘dedicated to online fulfilment’
netimperative.com/2021/08/03…
#ecommerce #retail #technology @EdgeAscential #FutureTech
Guest comment: Rethinking the way sales and marketing interact
netimperative.com/2021/08/03…
#sales #marketing #digitalskills #digitalamerktign @SeismicSoftware
Australia’s biggest buyout: Jack Dorsey’s Square buys Afterpay
netimperative.com/2021/08/03…
#ecommerce #retail
Tune in and switch off? Not a chance – TV has way more power than that…
netimperative.com/2021/08/03…
#TV #marketing #advertising #biddata #digitalmarketing #data
Clarks boosts digital revenues with personalised marketing drive
netimperative.com/2021/08/02…
@Wunderkind #digitalmarketing #ecommerce #retail #clothing #footwear #Analytics #BigData
Connected packaging: Most consumers would scan a product to learn about a brand
netimperative.com/2021/07/30…
#IoT #connected #ecommerce #retail #advertising #digitalmarkerting @wearesharpend
Future of work: 5 job roles for 2026
#technologytrends #Recruitment #digitalskills #digitalmarketing @jellyfishglobal
netimperative.com/2021/07/27…
Anzu and OpenX partner to bring programmatic in-game advertising to brands
netimperative.com/2021/07/29…
#gaming @anzuio @OpenX #programmatic #adtech #DigitalMarketing
YouTube to buy Indian video ecommerce platform Simsim
netimperative.com/2021/07/27…
#contentmarketing #india #DigitalMarketing
Marketers: Customer experience is in crisis, here’s how to reconnect
netimperative.com/2021/07/27…
@Feefo_Official #CX #DigitalMarketing #digitalmarketingtips
Digital agency trends: 71% increased demand for content marketing during Covid-19
netimperative.com/2021/07/27…
#contentmarketing @agencies #advertising @verblio
Alexa offers Olympics and Paralympics updates during the Tokyo 2020 Games
@alexa99 #Olympics #Tokyo2020 #OlympicGames #Olympics2020
netimperative.com/2021/07/27…
Guest comment: 5 tips to maximise the impact of an advertising strategy
netimperative.com/2021/07/27…
@rakutenadvert #DigitalMarketing #advertising #Analytics #BigData
Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year
netimperative.com/2021/07/27…
#marketing #advertising #DigitalMarketing #adspend @Zenith_Media_UK