Engineer turned Marketer. Helping digital publishers grow faster and better. https://xitter.cf/t.co/Vv6ZmvmGKy
Chandigarh,INDIA
Joined May 2014
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- Following28
- Followers74
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Neha Tanwer retweeted
Did you know that you can send real-time triggered updates with push notifications? Such a cool way to own your audience! Want to know how else you can own your audience without buying media? Click here: bit.ly/2u7FPsB
#retargeting #audienceownership
Love reading stories? I got one that started 121 years ago. It walks through the #audience_engagement struggles. It brags about how the oldest newspaper in Philippines became the “till death parts us” customer of iZooto in just 13 weeks. hubs.ly/H0kq4XL0
18% traffic increase. 125k+ audience contribution. Manila Times owned its #audience and saw an incomparable #traffic lift in just 13 weeks. Read the whole story here: hubs.ly/H0kq5fP0
A festive day at Manila Times. The oldest newspaper in Philippines kept its eyes on #audience and feet on #iZooto. 13 weeks went by and a lift of 125K in #owned_audience painted a perfect success story for the #media world. Read more here: hubs.ly/H0kq5fL0
The thought of having a successful #paywall is as exciting as it sounds. However, the fact that you need to earn the trust of your audience is where things enter the infinite loop. Where it becomes a hard win. An #audience_engagement guide can help. Here: hubs.ly/H0jKClM0
Neha Tanwer retweeted
Would you believe a crazy #foodie who wed an aspiring #entrepreneur, sacrificed their honeymoon to establish what today is the fastest-growing #QSR chains of India? 😯1/7
@belgianwaffleco #marketer #startup #foodstartup #Entrepreneurs #belgianwaffle
#Publishers need to reduce the dependence on the frenemies (Google and Facebook) and build a direct relationship with their #audience instead. What’s the hurry, you ask? Your brand is at stake: hubs.ly/H0jKClJ0
Having a wing-man is a bliss. But would you like your wing-man to tag along in every-single-date? Or even worse - grant “you” permissions to contact “your” date? Something very depressing and similar is happening in the #publishing_industry. Take a look:hubs.ly/H0jKD_C0
Neha Tanwer retweeted
When will push notification ads enter programmatic? by @nehatanwer61 ow.ly/xZmr50uYtbi via @B2Community
Premium content isn’t enough for your audience to prefer you over #Facebook. They need to be engaged, consistently. Here’s an #audience_engagement_guide that can help: hubs.ly/H0jKD_B0
The test of #CustomerSatisfaction is customers bring in 10 more people to buy your product after they use it. Once a customer is fully satisfied, he is committed to you for lifelong. Learn how @SinghStyled keeps up with the principle. @theflyingsikh
hubs.ly/H0jzmQ-0
India is a large market and has a huge customer base. Has it anyway been easy to retain brand loyalty in such a diverse population ever? In the land of a hundred spices, know what Dineout’s secret recipe of retaining their customers!
The numbers looked scary. They simply meant Jagran was about to lose a leadership that took 77+ years to fall in place. Want to know what helped Jagran fight the challenge? This case study has a lot to tell: hubs.ly/H0jnYx40
It was time. As delaying would’ve impacted Jagran’s leadership in India’s daily newspapers. Here’s how Jagran, with a consumer market of $200 bn, played its cards to remain #1: hubs.ly/H0jnXT70
#1 wasn’t tough to achieve. But, retaining that #1 spot was where Jagran needed to get their efforts right. Here’s how India’s daily, with a readership of 54 million, made that happen: hubs.ly/H0jnYx00
Mark your calendars. Get your doubts ready. A #webinar revealing "Advanced ad-optimization revenue techniques” by #adpushup and #iZooto, is all set for today.
Book your slots here: hubs.ly/H0hFCDB0
Registrations closing soon!
You sure you’re getting the best leads from the ad networks you are working with? What if you could make multiple networks compete? Learn how ad mediation can help publishers optimize their ad revenue. Register here to join the webinar on 17th May: hubs.ly/H0hFCDz0
Maximize your #impression-level yield with ad mediation. Learn how to optimize your #ad_revenue between closed networks and non-RTB environments. Attend the #webinar on 17th May by #adpushup and #iZooto. Book your slot now: hubs.ly/H0hFCDq0
Header bidding is a proven revenue optimization technique, configuring it, however, can be challenging. What is the ideal number of demand partners? How do you set optimal timeouts? Get your answers in a #webinar all set for the 17th of May. Register now: hubs.ly/H0hFCj-0
