@_mixedzone

Top sports journalists and leading athletes join forces to bring the best women's sport online: a @womensporttrust initiative. Follow on Instagram: themixedzone

themixedzone.co.uk
Joined July 2015
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  • Followers1.3K
90Media
Looking forward to judging the inaugural Festival of Women’s Football Awards to amplify and showcase the women’s game from grassroots to professional level. Still chance to enter here: festivalofwomensfootball.com
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Thrilled that we're a finalist in the UK Sponsorship Awards in the "Best Use of Research, Measurement, and Evaluation" category. Honoured to be recognized alongside such an impressive line-up! lnkd.in/egmaXe74 #SponsorshipAwards #UKSA2025
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The latest #broadcast #insights from @WomenSportTrust reveal the steady growth of women’s sport. In this exclusive comment piece, Tammy Parlour analyses the latest viewership trends, as revealed in the organisation’s annual report. broadcastnow.co.uk/broadcast…

​Comment: Broadcast insights reveal steady growth of women’s sport

Women's Sport Trust's Tammy Parlour analyses the latest viewership trends, as revealed in the organisation's annual report

broadcastnow.co.uk
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How important are player socials in driving growth in women’s sport? Super to discuss this and our latest @WomenSportTrust report today on @sportsagentspod pod.fo/e/2a9422
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Replying to @WomenSportTrust @ChelseaFCW @tiktok_uk
Our report also shows the powerful influence of female athletes on social media with @BarclaysWSL player accounts receiving higher levels of cumulative @instagram engagements than male Premier League accounts 4/6
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2024 marked a new record for viewers of domestic* women’s sport, but when figures inc global tournaments such as Football and Cricket World Cups, last year still tops the charts. 2/6
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Replying to @WomenSportTrust @ChelseaFCW @tiktok_uk @BarclaysWSL @instagram @tiktok @SportsPro @ilona_maher @CocoGauff
Full details of the latest research is available on the Women’s Sport Trust website 6/6 womenssporttrust.com/domesti…

Domestic sport and interest in female athletes experience continued growth - Womens Sport Trust

London, UK, 6th February Women’s sport in the UK, excluding global tournaments*, achieved its most-watched year ever in 2024, with an impressive 44.7 million viewers tuning in, surpassing the...

womenssporttrust.com
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Replying to @WomenSportTrust @ChelseaFCW @tiktok_uk @BarclaysWSL @instagram
In 2024, female athletes accounted for 61% of all @tiktok views among the world’s 50 most marketable athletes, as listed by @SportsPro 5/6
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The @womensporttrust review of 2024, published today, shows interest in female athletes and domestic sport* continues to grow 1/6
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Our report also shows that 86% of respondents said their sponsorship of women’s sport had either met or exceeded their ROI expectations and 32% reporting that their women’s sports activations recorded better than expected delivery on KPIs 3/5
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While sponsors of men’s sport identify reach and coverage as drivers of success, in women’s sport an alignment with values and an opportunity to make an impact on a growing rightsholder are important success criteria. 2/5
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Full details including recommendations are available on the Women’s Sport Trust website womenssporttrust.com/new-bra… 5/5

New brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship...

4 in 5 brand decision makers say they are likely to invest in women’s sport sponsorship  in the next three years Domestic club teams, women’s football and female athletes seen as the most attractive...

womenssporttrust.com
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Despite the upwards trajectory of women’s sport some persistent challenges continue to arise. 2 in 5 brand decision makers think that the lower perceived public appeal of the property acts as a deterrent to investment. 4/5
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The latest @womensporttrust research, published today, reveals women’s sport sponsorship is set for continued growth, with 4 in 5 brand decision makers saying they are likely to invest in women’s sport sponsorship 1/5
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We won! We are unbelievably proud to have won "Best Supporter of Women's Sports" at the 2024 Sport Business Awards. Being recognised for the work we do in driving forward the industry means a lot.
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We’re hiring - come and work with me…
Women's Sport Trust@WomenSportTrust11 Nov 2024
Do you want the chance to influence the next stage of development for women’s sport? We’re looking for a *Senior Comms and Marketing Manager* to join the team. Details here: womenssporttrust.com/wp-cont…
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Do you want the chance to influence the next stage of development for women’s sport? We’re looking for a *Senior Comms and Marketing Manager* to join the team. Details here: womenssporttrust.com/wp-cont…
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The latest @womensporttrust research, published today, highlights the golden social media skills of @TeamGB female athletes as they dominated TikTok ‘views’ at #Paris2024 this summer. 1/6
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World number one v world champions - a special rivalry. Watch @RedRosesRugby live today on BBC One Kick-off: 14:30 BST bbc.co.uk/sport/rugby-union/…

England v New Zealand preview: World number one v world champions

England face world champions New Zealand at Allianz Stadium on Saturday in front of an expected 40,000 crowd.

bbc.co.uk
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The Women’s Sport Trust wants to say a huge congratulations to all the Unlocked athletes who qualified, competed and medaled in the Paris 2024 Olympic and Paralympic Games. womenssporttrust.com/unlocke…
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