Our mission at @david_protein is to create tools to increase muscle and decrease fat. The three most important principles to guide a diet that achieves these goals are: 1) eat sufficient protein 2) don’t eat too many calories 3) minimize added sugar consumption There is no bar that achieves these goals better than David. Yes, David is a processed food. Yes, processed foods are most often unhealthy (because they’re often loaded with fat and sugar). However, processing actually can make our food safe, accessible, and, in some cases, more nutritious. That is what we are doing with David. You know this, of course, as your brand Kettle & Fire, could not sell shelf-stable bone broths without the processing that occurs. While we weren't around then, we don’t believe our ancestors had the “retorting” and “aseptic” packaging technology that you use (“retorting” my food into “aseptic” packaging sounds kinda scary, doesn’t it!). With the guidance of our Chief Science Officer Dr. Peter Attia and other nutrition experts such as Layne Norton, we take an evidence-based approach. Our ingredient choices are governed by the proven effects they have on the human body, not by subjective views of health or nutrition dogma. We are proud to bring a bar to the market that can deliver nutrition facts far superior to any other. Anyone can learn about the ingredients for themselves here: davidprotein.com/pages/about… Which brings us to the elephant in the room: If your concern is “processing,” how does Surely wine — your brand that takes wine, strips out the alcohol using industrial processing, adds flavorings and sulfites, then bottles the result — earn your stamp of approval?