fogx

We’re excited to announce our $15M Series A, led by @insightpartners. Passionfroot is the execution layer for creator-led growth — the way the next generation of companies reach the market. As AI makes software easy to build, distribution becomes the real moat. Buyers no longer discover products through ads or SEO; they find them through the independent voices they already trust — the creators, operators and builders they follow. Passionfroot makes working with them something any team can actually run, end to end: discovery, contracts, campaigns and global payments, unified by AI. Today we power creator-led growth for Figma, Replit, Airtable, Luma and countless category-leading AI-natives and Fortune 500s. This raise lets us open our New York office, invest deeply in the product, and grow the team across New York, Berlin and São Paulo. Huge thanks to Insight Partners for leading the round, to Creandum, Supernode and s16vc for doubling down, and to our customers for building this with us. Read the story in TechCrunch 👇

We’re thrilled to announce our $3.8m seed round, the launch of Passionfroot 3.0, and our brand-new website! A huge thank you to our customers, investors, and the Frooties who’ve made this all possible! Here are three big updates we’re thrilled to share: 🚀 Our Seed Round A big thank you to everyone who joined us in this seed round, including Gina King (@SupernodeGlobal), @sequoia and @Accel Scout Funds, s16vc(s16vc, and world-class go-to-market and product angels from @HubSpot, @Linktree_, @AnthropicAI, and @NotionHQ Thank you to @SabinaWizander (@creandum), who has backed us since the beginning and continue to double down on our journey. ✨ Passionfroot 3.0 We began with a mission to help creators monetize their content through high-quality brand partnerships, proudly serving creators like Zain Kahn from Superhuman, Marina Mogilko, and Alex Xu from ByteByteGo, and facilitating millions in payments across thousands of partnerships. Today, we’re excited to launch Passionfroot 3.0—the first AI-powered B2B creator marketing platform that takes this mission further. This evolution is transforming how companies scale go-to-market strategies through creator partnerships. As AI reshapes marketing and platforms favor individuals, creators have become essential to any B2B marketing mix. We’ve quickly become the go-to platform for innovative teams like @intercom, @NotionHQ, @gammaapp, and @HubSpot, helping them reach thousands of potential customers and grow their brands. It’s been a huge team effort, and we’re so excited to share it with you! 🌐 New Website We’ve just launched a new website to better reflect what Passionfroot is today and where we’re heading. Check it out at Passionfroot dot me. Our team includes some of the world’s most talented engineers, ex-founders, and operators, but we’re also more than that—we’re ski instructors, cat lovers, photographers, musicians, pasta experts and so much more. We have big plans ahead and we're hiring across Design, Marketing, and Sales & Customer Success. Come join us!