In the age of AI, I’ve never believed more in people. Today, Passionfroot raises $15M from @insightpartners based on that belief. In a time of abundance, when signals are diluted by noise and trust is the most precious resource, trusted human voices are all that matter. Teams like Figma, Cursor, Replit, ElevenLabs, HubSpot, and Intercom have cut through the noise with Passionfroot. They chose us because we support the scale at which they operate—and we do it with a world-class product that is as powerful as it is delightful to use. The promise is simple; delivering on it is not. The pitch is compelling, but it has never worked before. Over the past 20 months, we’ve been building the infrastructure to power and scale creator marketing. We started by building the OS that enables creators and partners to manage their inventory, calendars, and inboxes. We supported it with the best payment rails in the industry and launched the FrootWallet. What’s next? - Zest. Our agent has already deployed tens of thousands of collaborations. Next, we’re turning it into an autonomous campaign manager, enabling everyone to reap the benefits of the most powerful marketing channel out there. - Creator Graph. Every campaign Zest curates, every post that goes live, and every impression generated becomes an insight that helps produce the best-performing campaigns. - Payments. Creator payouts used to be a pain. Our wallet makes them a matter of one click—until Zest does the clicking! In the coming months, we’re rebuilding our payment infrastructure from the ground up to take the experience to new heights. And if this sounds exciting, I’m hiring the best product engineers across Europe and Brazil. Apply using the link in the comments or shoot me a DM!

Launching Zest, and it's so cool. Zest *is* your workspace. Not a feature. An operator. Always there, managing campaigns, handling outreach, analyzing what's working. Technically, it's the most interesting thing we've built. Lives in a sandbox, writes its own code to analyze your data, uses sub-agents for long trajectories. Builds campaigns with hundreds of creators in minutes instead of days. While we were at it, we also redesigned our website and it's one of the most beautiful things you are gonna see this week passionfroot.me

@nicoalbanese10 what's the correct way to handle this? are we incorrectly serializing/deserializing our messages?

Exactly 10 years later, we finally see each other again SF is where everything began for me so coming back now representing passionfroot has a truly special meaning