building interact group
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Speaking at #IGDC2026 in Chennai! 🎮
Talk: 'Gamification for Bharat', on how game mechanics shape the way we build @_frndapp.
📅 28 Oct, 11:00 am
📍 Hall 4, Chennai Trade Centre
Come say hi! @theindiagdc
Japan sold ~$40b of games, anime and content overseas in 2023. They want to hit $130b by 2033!
Four days in Tokyo and Osaka with the Indian business delegation accompanying Hon'ble Minister Piyush Goyal, and my main job is to understand a market I've only ever read about
Here's the thesis: Some of the most imaginative work in consumer digital products has come out of the East, Tokyo, Seoul and Shenzhen - virtual goods, gifting, live social, communities built around creators. I've studied it from a distance for years. This is the first time I get to see it up close
And India is closer than people assume to exporting digital products. Social, gaming, entertainment - the craft is here now
thanks @SPF_India @DPIITGoI @startupindia @ficci_india @cimgoi
🇮🇳🤝🇯🇵 Startup Policy Forum is honoured to be a part of the official Indian business delegation accompanying Hon’ble Minister of Commerce & Industry Piyush Goyal to Japan starting today.
This is the largest-ever Indian business delegation to Japan comprising of industrialists, investors, business leaders and founders.
We’re thrilled to be joined by our members Vikram Chopra, Co-Founder, Cars24, Aayush Agarwal, Founder & CEO, Snabbit, Naman Pushp, Founder of Airbound and bhanu pratap singh tanwar, Founder. FRND
Over four packed days across Tokyo, Nagoya and Osaka, the delegation will attend investor roadshows, sectoral roundtables and B2B meetings across AI, fintech, semiconductors, electronics, advanced manufacturing and more, deeply relevant to where our startup ecosystem is headed.
A pivotal moment for the India–Japan special strategic partnership, and excited for what’s ahead as we double down on building this corridor for our members.
Gratitude to Department for Promotion of Industry and Internal Trade (DPIIT) and FICCI for organising a power-packed agenda.
@PiyushGoyal @CimGOI @PiyushGoyalOffc @vikramchopra @Aa_Agarwl @TheRealNamzoo @_bpst
@just_snabbit @Airbound_Aero @DPIITGoI @startupindia @ficci_india
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Joining us LIVE today:
- Bhanu Pratap Singh Tanwar (@_bpst) and Harshvardhan Chhangani (@hvchhangani), Co-Founders of Interact Group (@_frndapp)
- Devender Bindal (@devenderbindal), Co-Founder & CTO of Truefan AI (@TrueFanAI)
LIVE at 4 PM.
The gap for a platform designed for actual interaction, not consumption has never been wider !
India just ranked the 2nd loneliest country in the world. Worth asking what ‘social’ even means anymore?
We measure engagement in screentime but screentime is just watching content, by oneself. Social networks have quietly become content engines. You scroll alone, next to 1.47 billion others scrolling alone.
#Trends | India ranks 2nd in top 10 loneliest countries in the world, finds survey
'Loneliness in India is emotional rather than physical,' the study observed, noting that people may feel disconnected even while living with others.
Read More:
moneycontrol.com/news/trends…
bhanu pratap singh tanwar retweeted
Anthropic onboarding day: Michael Scott introducing Karpathy like he just signed Wemby in free agency.
bhanu pratap singh tanwar retweeted
4 thoughts on early-stage hiring:
1/ If an engineer is trying to pick between a pre Series-B company and a BigCo/BigLab --> stop talking to them immediately. They are clearly not ready for a startup.
2/ If someone isn't willing to take a 70% cash paycut (relative to BigCo/BigLab) --> stop talking to them immediately. They will be unhappy/stressed.
3/ You learn a lot about a candidate during the negotiation/closing process. Do not be afraid to walk away if you get new information.
4/ Startups have zero work-life balance. If you are not willing to put in the hours, you are not in the right headspace to grind.
bhanu pratap singh tanwar retweeted
30 India consumer app insights :
> India drove ~20% of global gen-AI downloads in 2025, but only ~1% of AI app IAP revenue.
> Gen-AI app downloads in India jumped from 198M in 2024 to 602M in 2025.
> The first mass AI habit is image creation, editing, avatars, filters, and shareable content.
> Digital astrology users are 60.3% women.
> 63% of female astrology users are under 30.
> Nearly 70% of women’s astrology consultations are about marriage or relationships.
> Where Is My Train got 50% of installs through Bluetooth sharing inside trains.
> Instamart had one condom pack in every 127 orders in 2025.
> Condom orders on Instamart spiked 24% in September 2025.
> FRND recorded 285M+ conversations and 418M minutes of voice-led companionship in 2025.
> 92% of FRND engagement came from outside Tier 1 regions.
> 95% of FRND’s new users came from non-metro and remote regions.
> FRND users sent 974M virtual gifts in 2025. Rose and chai were the most popular.
> FRND’s longest call was 1,247 minutes.
> India became the world’s #1 short-drama download market with 21.07M installs in one month.
> Short-drama plots are fantasy fulfilment in 60 seconds. Billionaire romance, revenge marriage, hidden heirs, sudden status jumps.
> Kuku TV reportedly skews 90%+ male.
> 9 of Kuku TV’s top 10 shows were translated, not Indian originals.
> Swiggy food-on-train orders grew 380% YoY in 2025.
> Fintech lenders served 23.3M consumers as of Dec 2024.
> 61% of fintech borrowers were under 30.
> 24% of fintech borrowers were rural.
> Vama doubled operating revenue to ₹19.5 crore in FY25 by selling e-pujas, e-darshans, and astrology consultations.
> As of June 2025, Sri Mandir had ~3.5M MAUs and ~55% six-month retention.
> Nearly 20% of Sri Mandir’s revenue came from the Indian diaspora.
> Seekho reportedly had 12 creators produce most of its library.
> Instamart had 4+ milk packets ordered every second in 2025.
> Instamart peak ordering hours are 7-11 AM and 4-7 PM.
> Gold orders on Instamart grew 400% on Dhanteras 2025.
Indian consumers adopt fast, pay late, borrow young, date through voice, watch fantasy, gift digitally, shop privately, and turn offline rituals into app categories.
bhanu pratap singh tanwar retweeted
Career advice: Stay long enough to have an impact
I’m seeing many folks who exhibit the following pattern:
- Do a role for 12-18 months
- Change roles
- Repeat
They are “job optimizers”, constantly on the lookout for something better, almost from the moment they land in a new role. The purpose of their current role is to help them find their next role.
If this is you, stop. Take a breath. Embrace your current role. In fact, fall in love with it. Throw yourself into learning, building and having impact. You need at least 3-4 years at a company to have real impact. Have impact with measurable outcomes, and the next role will take care of itself. If you do great work at a good company, word will get out and you will never need to look for a job again. Plus, the joy and satisfaction of having meaningful impact is reward in and of itself.
Frank Slootman offers a few other reasons why employers see too many short-tenured jobs as a red flag.
bhanu pratap singh tanwar retweeted
People are capable of far more than they think, on far shorter timelines. Problems expand to fill the time you give them.
bhanu pratap singh tanwar retweeted
Building for Bharat means building for trust, language and real connections
A candid conversation by our founders @_bpst and @hvchhangani with @outlookbusiness what it took us to get there - youtube.com/watch?v=jNrqttK0…
bhanu pratap singh tanwar retweeted
People ask me how has AI changed the design process?
Just look at @tryramp Product Designer job description
bhanu pratap singh tanwar retweeted
starting a consumer company is basically opting into pain as a lifestyle.
you need this weird, almost contradictory stack which is taste + timing, future intuition + present execution, & culture fluency + product rigor. most ppl have like… one of these. maybe two if they’re lucky.
oh the worst thing is that there’s no clean feedback loop. ain’t no tidy dashboards telling you you’re right. it’s mostly vibes, weak signals, & ridiculously delayed validation if it comes at all (kinda like being in a toxic situationship). you’re effectively betting on something that doesn’t fully exist yet, using instincts you can’t quite articulate, in a market that will happily ignore you until it suddenly doesn’t.
this is one of the most asymmetric games you can play but also one of the least coherent while you’re in it. i think of it as playing a video game in hall of fame difficulty with no tutorial & half the UI missing.
Airbnb CEO @bchesky says more AI founders should be starting consumer businesses.
"I'm on the board of Y Combinator. 87% of companies are enterprise companies per batch."
"Enterprise is awesome... but the biggest prize is consumer. That is what's going to reach daily life for billions of people."
"Think about all the little parts of daily life that are kind of annoying. Pay attention to whoever's in your life and ask: 'How could their daily life be a little bit easier?'"
From his appearance on the show in January.
peeps of bangalore, can you tell which water softening setup have you installed for chores - bathing, washing machine, dishwasher etc. ? is there sth foolproof available ?
