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By creating shareable-worthy, SEO-optimized content that showcases your industry expertise and helps solve customers' problems, you will build a following of those who truly value your content and will share it with others.

5. You Want to Use Content to Build a Community Your content strategy can also help you build a following and an online community.

4. You Know That Content Is King A large part of showing who you are as a company is showing how you solve your customers' pain points. But don't just focus strictly on discussing your products and services. Consider sharing customer testimonials, insider info, tips and tricks.

3. You Want to Better Target Your Marketing There are free SEO tools available at your fingertips. Take Google Analytics, for example. Be sure you install Google Analytics 4 on the back end of your website as soon as possible.

2. You Want Credibility Having a website optimized for SEO within your industry gives your company higher credibility than those companies lacking an internet presence.

Hiring an SEO expert to audit your website is the best move you can make on your journey to getting your company in front of those searching for what you do/sell on the internet.

1. You Want to Be Found You may have paid a web developer to design the most beautiful, user-friendly website on the planet. But if nobody ever sees it, that money was wasted.

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Step 5: Wait a few weeks. You just might get your brand’s name and a link on a highly trafficked site.

Step 4: Reply to the requests that you feel your brand is an expert in. At First Page, we wouldn’t waste our time responding to queries about lifestyle, for instance, because there are likely plenty other people who use HARO that are lifestyle experts.

Step 3: Keep an eye on your inbox for email queries (sent three times per day) from journalists and bloggers.

Step 2: Choose the categories you feel most confident about contributing to. Some categories include: -High Tech -Business and Finance -Energy and Tech -Travel -Healthcare -Lifestyle and Fitness -Education -Entertainment and Media

Step 1: Sign up as a source on HARO.

All in all, HARO is one of the best resources for link building. The practice can be tricky at first, and you need to be quick to respond to the queries, but it’s a useful technique that can pay off big with the right links. To get the ball rolling, follow these steps:

How Can HARO Help SEO? A big part of SEO is understanding what your target audience is saying and identifying their search intent. HARO is a place where users can connect with top names from highly credible websites.

Created by Peter Shankman, a PR aficionado and businessman, HARO is an online service that connects journalists and media members to help them gather feedback, engage credible expert sources, and collect quotes to create new content for articles, blogs, and press releases.

What is HARO anyway? This quippy title is actually a clever acronym meaning “Help A Reporter Out,” and it began as a simple idea back in 2008.