@_TrueSport

Producers of BenchMark: Evaluating our emotional connection to sport & sponsors. Wave 10 is available now. Get in touch to access the insights.

 Australia & UK
truenorthresearch.com.au/benchmark-reports
Joined March 2018
  • Tweets715
  • Following230
  • Followers246
59Media
True North Research retweeted
Georgie Maynard@true_north_resApr 3
In the first three rounds of @SuperNetball 7 of the 8 teams have been part of a nail biting match. The @GIANTS_Netball have their best chance this weekend. #SSN2026 #netballfamily
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Well this is utter joy for the Scots, and it defines emotional connection to a team. #FIFAWorldCup here come the Scots!
Scotland National Team
@ScotlandNT19 Nov 2025
McTominay. Shanks. KT. The Mayor. Proof that last night did happen ⤵️ #FIFAWorldCup | @FIFAWorldCup
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A great demonstration of the emotional connection to a team 👏
Red Roses
@RedRosesRugby2 Sep 2025
A sunflower farm in Hampshire has grown a giant red rose to celebrate the #RedRoses at #RWC2025! 👏 Tap below to learn more 👇

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True North Research retweeted
Georgie Maynard@true_north_res31 Aug 2025
Something to make us smile 😊
Rugby World Cup
@rugbyworldcup30 Aug 2025
From one culture to another ❤️💙 #RWC2025 #ENGvSAM
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True North Research retweeted
Georgie Maynard@true_north_res27 Jul 2025
Replying to @BBCSport
TY for sharing this info. Deeply disappointing and unbelievable that there is still such a big difference between men and women’s prize funds. My study (market researcher) evaluates how fans engage w. sponsors & teams. Women’s team’s fans deliver. Prize funds should reflect this
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True North Research retweeted
Georgie Maynard@true_north_res14 Jul 2025
A very good example of what drives our emotional connection to a team - the role of an individual. Also great to see the hugs for Jo Harten from managers of both teams.
Sydney Sirens Netball@SydneySirensNet13 Jul 2025
A fitting farewell 💫
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True North Research retweeted
Georgie Maynard@true_north_res25 Jun 2025
Deeply moving words from Chelsea.
BBC Sport
@BBCSport25 Jun 2025
"We were judged for wanting babies but I want mums on my team." Nottingham Forest netball coach Chelsea Pitman has been recalling her tough fertility journey and says pregnancy and motherhood should not be taboo in sport.

"We were judged for wanting babies but I want mums on my team"

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True North Research retweeted
Georgie Maynard@true_north_res26 Jun 2025
A classic demonstration of why we connect with people… Dan Evans has always been transparent about who he is. His honesty and yesterday his outward display of emotion - continue to keep me connected.
BBC Sport
@BBCSport25 Jun 2025
An emotional moment for Dan Evans 🥹 He saw the door and he walked through it! 🚪🚶

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We are back in field very soon evaluating teams across sports around Australia, including SSN teams. Have you got a question you want included in our next BenchMark wave?
Netball Australia@NetballAust19 Jun 2025
Netball Australia has entered a groundbreaking global broadcast partnership with the newly launched All Women’s Sports Network (AWSN), founded by entertainment icon Whoopi Goldberg. DETAILS 👉 netball.com.au/news/na-partn…
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True North Research retweeted
Georgie Maynard@true_north_res20 Jun 2025
This has caused some ‘wow’s’ and ‘whoa this is cool’ responses! Encouraging to see and interesting to follow the progress.
Netball Australia@NetballAust19 Jun 2025
Netball Australia has entered a groundbreaking global broadcast partnership with the newly launched All Women’s Sports Network (AWSN), founded by entertainment icon Whoopi Goldberg. DETAILS 👉 netball.com.au/news/na-partn…
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This demonstrates the long term outcomes of emotional connection to a team. Do you measure it? We do! Get in touch if you want to know how your team is performing in 2025. What it can shout about, and where it can improve connection and attract sponsors.
Georgie Maynard@true_north_res24 May 2025
The moments you feel so proud to be both a Brit and an Aussie. Such a great team, collaboration, passion, dedication shining through. Leading to goose bumps and just a few tears of happiness! ⚽️ 🇬🇧🇦🇺 🏆🥰
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True North Research retweeted
BBC Sport
@BBCSport19 Mar 2025
🗣 "I'm not passionate, I'm just obsessed... that's my autism, it's my superpower." 💪 🦸‍♀️ @LucyBronze discusses her autism and ADHD during #NeurodiversityCelebrationWeek. #BBCFootball
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True North Research retweeted
Georgie Maynard@true_north_res19 Mar 2025
A lecture well worth watching. Southgate holds a unique spot in the history of men’s football. But he goes well beyond just sport, his ability to engage us, inspire us and make us reflect is invaluable. Sir Gareth Southgate 👏👏 bbc.co.uk/programmes/m00293l…

BBC One - The Richard Dimbleby Lecture, Sir Gareth Southgate

Sir Gareth Southgate reflects on the importance of belief and resilience in leadership.

bbc.co.uk
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True North Research retweeted
Georgie Maynard@true_north_res16 Mar 2025
The Toon Army has been rewarded today for the longevity of their team commitment! 👏🙌
Premier League
@premierleague16 Mar 2025
70 years in the making 🥹 Newcastle’s EFL Cup victory is their first domestic trophy since the 1955 FA Cup!
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Another example of the progress required around women’s sport. Our next generation are in, but we’re not doing enough to support their interests.
Georgie Maynard@true_north_res3 Feb 2025
“I wish women’s football (WSL) had more competition”. My daughter feels some clubs dominate, like Arsenal but she’s disappointed that there aren’t more competitive teams. Women’s sport needs more investment! Our young have moved forward, we need investors to move with them!
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What passion!
The Tennis Letter
@TheTennisLetter18 Jan 2025
Gael Monfils’ reaction after beating Taylor Fritz to reach Australian Open R16. He immediately starts dancing. Take a look at the joy on this guy’s face. 38 years old… one of a kind athlete and human being. Inject this into my veins. 🥹
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There are some standout stats in this! E.g. @Richmond_FC players and management having a huge impact on the positive connection to the club, significantly higher than any other winter league team.
Georgie Maynard@true_north_res3 Jan 2025
Yesterday’s job (aka enjoyment) was delving into the BenchMark Wave 12 results. Here are a few highlights from the Sept/Oct study… #SportsBiz #BenchMark #EmotionalConnection #Sponsorship linkedin.com/posts/georgie-m…
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True North Research retweeted
Georgie Maynard@true_north_res3 Jan 2025
Yesterday’s job (aka enjoyment) was delving into the BenchMark Wave 12 results. Here are a few highlights from the Sept/Oct study… #SportsBiz #BenchMark #EmotionalConnection #Sponsorship linkedin.com/posts/georgie-m…
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Women driving emotional connection to them, their team and their sport 👏👏👏👏
BBC Sport
@BBCSport17 Dec 2024
🏆 2021: @EmmaRaducanu 🏆 2022: @bmeado9 🏆 2023: Mary Earps 🏆 2024: @keelyhodgkinson Four consecutive female winners of #SPOTY for the first time!
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True North Research retweeted
Georgie Maynard@true_north_res1 Dec 2024
It’s pretty hard not to smile watching this joyful celebration. It’s fantastic to see the happiness, and it’s inherently engaging. Congrats to the Women’s team, pushing success and pride for the club @NMFCOfficial
North Melbourne Women's@NMFCWomens30 Nov 2024
It's right there in the lyrics. #WorthTheWait

Singing the song as premiership players

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