International fashion reporter at @glossyco focused on sustainability and innovation | CSM Alum | Bylines at @elleuk @WWD | Email me at [email protected]

London, England
Joined October 2011
Chapters continued: Fairground Attraction: Fashion Business, Inspiration and Interaction, by Gill Gledhill @GGHQ Trend Prediction: Art or Science? by Dr Valerie Wilson Trower Fashion and Big Data, AI, by Zofia Zwieglinska @_Stylion_
1
1
1
47
Zofia Zwieglinska retweeted
So, I Shazamed the music at the Schiaparelli couture show, and this is what came up. Honestly.
1
3
21
676
Zofia Zwieglinska retweeted
is this bad?
Americans were once members of a proudly literate society, but today, reading has declined across age groups, gender, and education levels. For The Atlantic’s August issue, @rosehorowitch explores the reading collapse—and its effects on civilization: theatln.tc/BYL9zqM8
253
3,152
456
22,706
2,044,922
Zofia Zwieglinska retweeted
Thank you to @_Stylion_ at @glossyco for the early look at Altina in this week's Luxury Briefing. It captured something we've believed from the beginning: “The next growth area is about making smart frames look normal.” Full piece: glossy.co/fashion/luxury/a-s…
1
2
10
1,734
This feels very funny to me. The benefits of seeing a collection from a distance.
In the latter half of Saint Laurent’s career he’d send out collections of nearly identical looks that droned on. The fashion industry went to his shows out of obligation because he was one of the top advertisers. Hammering an idea is a very YSL thing to do.
4
101
Funny how it’s not the writers who prefer AI…
New: Tension at the Associated Press over use of AI. One of the AP newsroom leaders leading the company's AI initiatives told staff that many editors preferred an AI-written article to a human one, and told them when it comes to using AI in the newsroom "resistance is futile."
106
Zofia Zwieglinska retweeted
An editor for a newspaper encouraging “removing writing from reporters’ workloads” should just resign
Imagine being a bright-eyed J-School grad eager to launch your reporting career, and the editor of Cleveland's metro daily puts you on blast for wanting to be a journalist instead of an AI content farmer. cleveland.com/news/2026/02/j…
11
561
10
2,384
136,422
Good luck to the fashion brand office workers out there.
think this demo is what Dario means when he says “50% of entry level white-collar jobs will be gone by 2030”
53
Zofia Zwieglinska retweeted
We also need to holding content creators who plagiarize from journalists accountable Very easy to regurgitate talking points: very difficult to do original reporting
Speaking as a reporter who writes on Substack, anyone who thinks individual newsletters are somehow a leaner version of a newsroom is clueless about how journalism works. Feature writing and investigative reporting are team sports. You need sharp editors and, in many cases, stiff-spined lawyers. It helps to have other reporters whose expertise and sources you can call upon, too. You can do a lot to pump out scoops on your own — I regularly break stories on my Substack — but serious beat reporting requires a team.
2
76
5
412
37,394
Zofia Zwieglinska retweeted
More to the point, Substack also can't replace investigative reporting. It takes resources, time, and involves a tremendous amount of legal risk.
Substacks, even when scaled up into mini magazines, cannot replace traditional publications. Their disappearance is a real loss for culture.
24
814
10
5,165
178,683
Lol.
quite a lot of info about where media execs see journalism going in 2026 in these charts
78
Zofia Zwieglinska retweeted
Really inspired by the Olivia Nuzzi case. I love the idea of having a whole successful career, to the point where losing it is a big spectacle, and still being only 32 years old. Could never happen in the UK. Here she'd still be turning press releases into news stories for Dazed.
3
23
3
766
25,189
Zofia Zwieglinska retweeted
A superb piece by @sarahrlnrd about the rise and fall of Teen Vogue. It really captures what made the publication unique and important—why its loss is so strongly felt by other journalists and its loyal readers. cjr.org/feature/the-tragic-l…
15
139
5
417
47,741
Zofia Zwieglinska retweeted
🚨 BBC just dropped the diplomatic equivalent of a slap in the face: dissecting Trump’s entire unhinged UN rant line by line.
635
9,039
650
39,212
3,841,503
This is the most boring NYFW in recent memory. Too many designers are making nice trousers and sort-of-interesting tops for upper-middle-class women on the go, who find meaning through owning a few vases interesting enough to be called “ceramics.” wapo.st/3Kns14j
12
84
35
1,192
101,571
Zofia Zwieglinska retweeted
If a media company wanted to hire @Emily_Sundberg at this point, it would have to match her annualized subs income with the salaries of … 3 senior writers? (2 if you’re the Atlantic)
4
33
5,607
Coach CEO Todd Kahn said to @glossyco the end of de minimis will add $53 million in duties next year. “It’s real. It’s impactful.” This is how Tapestry is planning to absorb a $160 million tariff hit, while still betting big on Gen Z growth. glossy.co/fashion/coach-ceo-…
131