Every great company faces a fork in the road: Optimise the business you’ve built—or stay true to the brand that built it. straightforward.design/apple…

Last Thursday, we swapped the studio for some inspiration & great food. First stop: MOCO Museum London, where we explored modern & contemporary art. A creative boost all round. Then, we rounded off the night at Mercato Metropolitan, nothing brings a team together like good food!

Ready for 2025? Matt Small shares insights on the trends shaping the year ahead and how brands can turn challenges into opportunities. Link in our bio. #2025 #trends #newyear #brand #realityhits #happynewyear #goals

It wouldn’t be a festive knees up without a Secret Santa! Straight Forward Festive Fun! #Christmas #ChristmasParty #SecretSanta #Culture

As we approach the end of 2024, we reflect on creativity's power to turn challenges into opportunities. Here’s to a peaceful festive season and an innovative 2025. ✨🎄⭐💛🧚‍♀️Link in our bio #innovation #creative #festive #opportunity #Christmas #christmas #Peace

A Fresh Take on Tradition! We teamed up with Cupper to craft a standout Advent Calendar that’s eco-friendly, organic, and packed with winter-warming flavours. Our design brings the festive magic of a London Christmas house scene to life, celebrating British heritage. #BrandDesign

Creativity thrives with mentorship and opportunity. We’re committed to nurturing diverse talent and driving innovation that shapes the future of design. Keely Shaw, our design director, talks about how we embrace creativity and support talent. Link in our bio! #mentoring #design

Proud to have collaborated with the team at Clipper Tea on their shopper activation, which saw a 55% increase in value sales and over 3% on-pack redemptions. #ClipperTea #Sustainability #BrandActivation #ShopperEngagement #PackagingDesign #SalesGrowth #BrandPurpose

Last Thursday took us to @TheCourtauld for an evening with @aidarobot, the world’s first ultra-realistic AI artist. Her thought-provoking art and poetry push the boundaries of creativity, questioning what it means to create in an era where machines can innovate. #AIArt #design

45% sales increase and counting! We’re proud to have partnered with Orchard Valley Harvest to transform their brand into a standout in the snack aisle. From strategy to design, we crafted a fresh, human-centered identity that’s helping more people make healthy choices. #Brand

In a world overflowing with options, FMCG brands are rethinking their portfolios to focus on what truly resonates with consumers. Discover how refining a brand portfolio can drive consumer loyalty, boost efficiency, and make an impact in the market. Link in our bio. #FMCG #Brand

Last Thursday, we swapped our usual tools for brush pens, diving into the art of calligraphy! It was such a fun evening creating some beautiful, unique lettering. A great reminder to slow down, stay in the moment, and pick up a new skill along the way! #Calligraphy #Creativity

Matt Small, Client Service Director, Straight Forward Design, shares insights on fostering long-term personal and professional growth. He discusses how to stay focused, motivated, and growing for the right reasons. Read the full article - link in our bio #GrowthMindset #Brand

How can brand stand out in today's competitive market by leveraging innovation & differentiation? Mike Foster talks strategy and how design can disrupt the sea of sameness and connect with consumers in meaningful ways. #BrandInnovation #MarketingStrategy straightforward.design/how-t…

We were blown away by Anthony McCall's mind-bending exhibition at our regular Last Thursday slot. Simple projections transform into solid-seeming shapes, challenging everything you thought you knew about light and space. @tatemodern #LightArt #Design #ArtExperience

Great news, our recent collaboration with @Ecotone_ Clipper tea brand has blossomed from a brand activation campaign into a permanent packaging refresh. We helped craft an activation to re-establish the brand's biodiversity message which achieved a 40% increase in sales! #Brand

Mike Foster explores how brands can build lifetime loyalty with Gen Z and Millennial pet owners by embracing the full "pawrent" journey - what are the key steps brands should take to support pet owners? @MarsPetcareUS @MarsGlobal straightforward.design/gen-z…

We enjoyed a new exhibition at the Wellcome Collection by the wonderful Jason Wilsher-Mills at our Last Thursday. Jason transforms the @Wellcome Collection gallery with this colourful, hands-on installation exploring creativity, disability, and childhood memory. #Art #Creativity

Mike Foster highlights paradigm shift lessons from the auto industry's electric revolution. He warns against brand clustering's perils and commoditisation when differentiation lacks. #linkinbio #automobileindustry #evrevolution #paradigmshift #brandstrategy #differentiation

We're thrilled to share our latest collaboration with @GalaxyChocolate, in partnership with @YWTrust. Together, we've launched a new activation working towards a future where women are empowered to thrive. @MarsUK #Marketing #YoungWomensTrust #Branding