1st woman to play & score in Power 4 🏈 | 3x SEC Champ ⚽️ | Chief Athlete Officer @NOCAPSports 🚀
Nashville, TN
Joined June 2015
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- Following375
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Sarah Fuller retweeted
Nick Saban said this week that the markets for coaches and college football players are “totally different.” He talked about the value that *coaches* create for their universities, but he’s missing a couple of key points:
Sarah Fuller retweeted
@NOCAPSports, @floridastate and @Seminolebooster hosted an event at the Stovall House in Tampa a few weeks ago for an initiative we are continuing to scale with FSU called the Seminole Business Network. Some of the most accomplished FSU-affiliated business leaders and owners in the Tampa Bay area joined us for a conversation about how we can work together to reduce reliance on one-off donations and build long-term, sustainable revenue for the university.
Our thesis in launching the Seminole Business Network was simple: There are billions of dollars of operating spend occurring every year, and FSU alumni hold decision-making power over a meaningful share of it. The question we set out to answer was how to turn the influence of the university and its athletic department into a way to capture a piece of that spend.
The Seminole Business Network is our answer to that question. It gives FSU-affiliated business leaders a way to support the university through the normal course of running their companies, and it creates value for their businesses in the process. The result is support for Florida State that recurs year after year, without anyone being asked to write another check.
It was cool to see how ready this group was for that kind of model. These are people who love Florida State and have given generously for years, and they were energized by the idea that the way they run their companies could become a recurring source of support for the programs they care about.
We are grateful to Florida State and the Seminole Boosters team for their partnership and for the trust they have placed in building this alongside us. Tampa was one stop, and we are looking forward to bringing the Seminole Business Network to more markets where the FSU community does business.
Recap: nocapsports.io/post/seminole…
Sarah Fuller retweeted
NACDA brought some of the best minds in college athletics together this week, and we were proud to lead the conversation through our panel, presented by @runpayments & @Marsh_MMA
We hosted a panel on new, innovative revenue strategies schools are deploying to evolve with the new generation of college sports.
Joining NOCAP's @AdamGunnNOCAP
were @pittbostick from @Pitt_ATHLETICS, @da_real_Smitty from @DukeATHLETICS, @LoganHittle_ from @OhioStAthletics and @bportnoy15 from @SBJ.
The central theme? Universities are sitting on assets they haven't monetized yet.
The opportunity isn't about reinventing the wheel. It's about activating what already exists.
Thanks to @NACDA for having us 🏆
Sarah Fuller retweeted
Pretty cool moment yesterday at NACDA with @NOCAPSports hosting a session on Rev Gen in the evolving college sports landscape with Pitt, Duke, and Ohio State.
Packed house, standing room only. A few years ago nobody knew who we were. One of those moments to sit back and reflect a little bit. Grateful for the journey, our growing team, and the road we have ahead.
Sarah Fuller retweeted
Our team spent Monday & Tuesday in Tallahassee for strategy sessions with @FSUAthletics & @SeminoleBooster 🍢
Excited to continue building on the successes we’ve had so far and to keep finding new ways to turn the strength of the Seminole Business Network into real commercial value for the program. #GoNoles
Sarah Fuller retweeted
Many schools remain wary of PE money, but some have resorted to cutting sports. @NOCAPSports says it has found a novel revenue-producing mechanism for athletic departments.
The program is being used by Florida State University, Villanova, and more.
frontofficesports.com/fsu-te…
ACC commish to @FOS Q. on Big 12 schools so far not taking $ offered from Redbird Weatherford: "To date, there's nothing that has made sense. We'll look at it again... but there's nothing so far that has interested us. That just hasn't been something our group has wanted to do."
Sarah Fuller retweeted
More info on what NOCAP actually does, and how we’re building sustainable revenue streams with Universities:
Since launching this program, we’ve partnered with FSU, Villanova, South Carolina, Pittsburgh, and Xavier.
We work with a number of service providers that implement directly into alumni-owned businesses.
Restaurants. Car dealerships. Law firms. It doesn’t matter what type of business. We can work with all types of businesses at all sizes.
As a business owner, you implement the service provider into your operations one time. From then on, a portion of every transaction goes back to athletics, in perpetuity.
Rather than relying on donors, taking on extra PE money, or cutting sports, our focus is centered around activating local business communities to help fund athletics programs in perpetuity.
Read the full story here⬇️
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Best Job Ever 🚀
Sarah Fuller broke barriers in college football and went viral overnight. The NIL era started seven months too late for her to capitalize on it…
Now she’s at NOCAP Sports making sure every athlete gets their moment.
In November 2020, Sarah became the first woman to play and score in a Power Five football game. Her following went from 1,400 to 200,000 in a matter of days. Brands came calling. The opportunities were real. She couldn’t take a single one.
“I broke barriers in college football, went viral, and watched brands reach out in real time with opportunities I had to turn away or risk losing my scholarship,” she said.
That experience didn’t just shape her perspective. It rerouted her career.
Fast forward to 2026. Sarah is speaking at the New York Stock Exchange about the athlete economy, sitting on panels about the Future of Women’s Sports, and showing up on ESPN College GameDay at Vanderbilt five years after she first made history there.
Today Sarah is Chief Athlete Officer at NOCAP Sports, overseeing our athlete activation team and building sustainable ways to get athletes paid.
She lobbies on behalf of athletes, builds brand partnerships, and works every day to make sure the window stays open for the people coming after her.
She knows what it costs to miss the moment. That’s exactly why she’s the right person building what comes next at NOCAP👏 @_Sarah_Fuller
Sarah Fuller retweeted
We just partnered with @redbull ⚡️
Red Bull was hosting their renowned Red Bull Chariot Race on campus and wanted athletes to be apart of it…
We connected them with 8 USC football players to promote and show up for the event.
They performed a skit in front of the crowd, hung out with students, and soaked in every second of it.
The energy was exactly what you’d expect when you put college athletes in the middle of one of the most chaotic, fun events on a college campus.
This is exactly what athlete activations are supposed to look like.
Not transactional. Not staged.
Just athletes showing up in their community, connecting with their school, and building real relationships with brands that actually get it.
Red Bull gets it. And this is the kind of partnership NOCAP is built to create more of.
If your brand wants to show up on college campuses in a way that actually means something, let’s connect!
Sarah Fuller retweeted
I've started asking myself one question about every person I hire: If they left tomorrow and started their own company, would I follow them?
Not "are they qualified." Not "do they check the boxes." Would I actually bet on them?
It sounds like a high bar. It is. But I've learned the hard way what happens when you lower it. You end up managing instead of building.
The best people I've ever worked with all share something...they operate like founders even when they're not. They don't wait to be told. They see a problem and they move. They care about where the whole thing is going, not just their lane.
I've been developing this philosophy and I broke it all down in this week's Long Game.
Link: the-long-game-nick-lord.beeh…
Sarah Fuller retweeted
"I wake up with the belief every day that the work we are doing is going to change college athletics for the better, forever."
That's Dan Ockree, our Director of Sales at @NOCAPSports.
Dan grew up in Pittsburgh, played four years of college golf at Westminster College, and spent close to two decades in sales and leadership before landing here.
His career took him from B2B companies to disruptive medical technology, where he spent years challenging the status quo to improve patient outcomes.
He didn't come to NOCAP for a safe next step.
He came because of the people, and because he's spent his whole career chasing problems worth solving.
That mindset is exactly what we need leading our university partnerships.
Someone who knows what it feels like to walk into a room with a solution nobody asked for yet, and walk out having changed the way people think.
We're lucky to have him🏆
Sarah Fuller retweeted
🚨ATTENTION ALL ALUMNI BUSINESS OWNERS
There's a way to support your school every year without writing a single check.
Here's how it works in action:
A multi-location automotive group partnered with NOCAP. They switched their payment processing to one of our vetted service providers.
That switch saved them $1.2 million in credit card fees and will now deliver $200,000+ every year back to the university that made the introduction.
No donation. No fundraiser. No additional cost to the business.
Just a smarter way to route money that was already being spent.
Your existing business expenses are going somewhere right now.
They could be going to work for your school and athletes at the same time.
And once the switch is made, that revenue runs in perpetuity.
No annual ask. No check to write.
Just a recurring stream of support that works in the background every single year.
That's the whole idea of what we’re building at NOCAP.
Sarah Fuller retweeted
We're generating $350,000 a year for a university. Not a single dollar came from a donation.
Here's how it happened:
A donor owned business was already spending money on employee benefits. They switched to one of our vetted B2B service providers.
That switch created $350,000 in annual revenue flowing back to the university at no additional cost to the employer.
Plus, employees actually got more benefit value in the process.
No fundraiser. No donor ask. No additional cost to the business.
The best part?
That revenue runs in perpetuity.
The business changes their provider once and creates a sustainable revenue stream back to the university.
No need to circle back next year and ask for more.
The goal is to mobilize entire business communities and do it at scale.
That's the NOCAP model. We connect alumni and donor owned businesses with service providers that reduce their operational expenses.
When those businesses make the switch, a portion of every transaction flows back to the athletic department.
The business wins. The university wins. And nobody had to write a check.
This is what sustainable revenue actually looks like.
Sarah Fuller retweeted
Have you ever wondered how we navigate the ever changing NIL landscape?
It starts with Casey Floyd, our Co-Founder and Chief Compliance Officer.
Casey grew up a die hard UCLA fan.
When Ed O'Bannon led the Bruins to the 1995 national championship, he became Casey's childhood hero.
Almost two decades later, Casey was sitting in law school when O'Bannon sued the NCAA.
He became obsessed with the case.
And what he found disturbed him.
College athletes were the only Americans prohibited from profiting off their own name, image, and likeness.
For Casey it wasn’t just a legal issue. It was a civil rights issue.
It rerouted his entire career.
Casey spent over a decade inside NCAA compliance, working across Power Four programs, mid-majors, and a Division I conference office, eventually becoming Director of Compliance at the University of Michigan.
By 2020 he had spent almost five years on the Legislation and Governance Committee for NAAC (National Association for Athletics Compliance), providing direct feedback to the NCAA on NIL policy.
He saw behind the curtain.
Sincere feedback was being dismissed. Some of the committee structures were smoke and mirrors.
So he stopped waiting for change from the inside and went to build it from the outside.
That same year, Casey co-founded NOCAP Sports to build NIL infrastructure while also advocating publicly for athletes’ rights.
He wasn't just watching the landscape change.
He was one of the reasons it did.
That’s who is keeping NOCAP ahead of the curve.
Sarah Fuller retweeted
TPG is acquiring Learfield for up to $2 billion…
That business is built on sponsorship.
But the real unlock is what happens when you embed commercial partners driving recurring revenue directly inside athletic departments.
That model is worth a lot more.
That is what NOCAP is building.
Not from the outside. From inside university athletic departments.
It is still early. And the thesis is proving itself in real time.
Sarah Fuller retweeted
Big things happening with @NOCAPSports and their work with Florida State Seminoles.
FLF loves backing teams building the future of college sports can’t wait to keep watching this growth 🚀
For the past few months, our team has been deeply embedded with the @SeminoleBooster, the fundraising, innovation, and development arm of the Florida State @Seminoles.
Last week we started pulling back the curtain on what we've been building behind the scenes. From everything I have seen working with them, I've been blown away with they operate. The way this group thinks about the future of college sports is unlike anything I've seen across the landscape. They're not worried about "keeping up," they're building a true, scalable business.
At @NOCAPSports, one of our biggest strengths has been our ability to move fast, pilot intelligently, and adapt to where the industry is heading without overextending. That approach is exactly what's driving results at Florida State. Our work with Seminole Boosters is already generating hundreds of thousands in annual recurring revenue, with multiple millions projected over the next 12 months, and we are only scratching the surface of the strategy we are building with them long term.
But the mission behind the numbers matters just as much. Our focus has been on building sustainable revenue streams for athletic departments - dollars that don't disappear when the donation cycle slows or the NIL market shifts. When a program has a stable, recurring revenue foundation, it creates real capacity to invest in athletes, not just their performance, but their long-term earning potential.
That's what we're building at FSU. What makes this partnership special isn't just the numbers. The Seminole Boosters have given our team full access to embed across everything they're doing, unlocking NOCAP's full capability suite across FSU athletes, fans, sponsors, and donors.
That kind of trust is rare, and we don't take it lightly. Endless appreciation to the entire Seminole team. Let's keep building 🧱 🚀
Sarah Fuller retweeted
For decades, nobody pushed for federal regulation while athletes generated billions without compensation. The urgency to "save college sports" only arrived once players started seeing some of the money, and that framing tells you a lot.
As @JayBilas correctly points out, there’s a lot of hypocrisy in college athletics right now.
It’s only when athletes begin to get paid that it’s necessary to have a federal law to “save college sports.”