you can automate the entire McKinsey model with Claude every sales team can now build their own GTM engine that: 1) researches every account before the call, scores them, and generates a custom report that gets better with every call 2) surfaces conversation starting points, what to mention, what to avoid, and what the company is actively trying to achieve right now based on the data signals 3) creates the perfect follow-up doc after the call 4) auto-enriches every person and stakeholder mentioned during the call so your one-pager is already personalized 5) maps the full buying process so you know exactly who else needs to be addressed and what matters to them All you need is Claude + the Crustdata MCP + an AI notetaker API everytime someone books a Crustdata demo, our AEs get this report: