¶ Designing success, one user at a time ¶ @Prepmeacademy ¶ Product Designer
Lagos, Nigeria
Joined January 2019
- Tweets1.9K
- Following1.1K
- Followers1.1K
- Likes5.7K
Bose May retweeted
I actually sent a proposal to @LagosLifeApp and @Shalom_HeyEliy last week with this exact idea in mind. I've also pitched it to @DanfoRun.
It's not enough for brands to simply place ads inside games. What if we reimagined advertising altogether?
What if brands became part of the experience? In-game collectibles that unlock real-life rewards, brand quests, tokens for purchases, exclusive offers, and campaigns that give players a reason to engage beyond seeing an ad.
For my butter brand, imagine a TSL Butter Hunt, Players find hidden butter jars in the game, with rare finds unlocking in-game rewards. Complete the hunt and unlock 10% off a real-life order from The Sunday Larder.
Now imagine what this could look like for other brands, too. The product itself becomes part of the game, and the game becomes a way for people to discover and engage with brands beyond traditional advertising.
The games get engagement, brands get potential customers, and players get rewarded. Everybody has a reason to participate.
Advertising shouldn't just interrupt the experience. It should become part of the game.
I'm open to more discussions, I do have more ideas
Woke up at 5am with a random thought: if I owned Lagos Life @LagosLifeApp , how would I keep customers coming back?
My answer? @Shalom_HeyEliy Go the Pokémon Go route.
Hide digital gems at spots across Lagos. Lekki, Yaba, Ikeja, the Island, the Mainland.
Users open the app, explore the city, find the gems and win prizes. Some gems are easy to find. Some are rare and worth much more.
Drop a few new ones every week so people always have a reason to check back.
Now think about what that does.
Users keep opening the app because there's always something new to hunt. Partner restaurants, malls and lounges host gems and get real foot traffic. Brands sponsor rare drops for visibility. People share their finds online and pull their friends in. The app stops being something you use once and becomes something you play.
Retention isn't just about discounts and push notifications. Give people a reason to come back that feels fun, not forced.
Turn the virtual city into the real life game. 🎮📍
Bose May retweeted
FR - for real
NGL - not gonna lie
TBH - to be honest
IRL - in real life
FYI - for your information
TGE - token generation event
VC - venture capital
CT - crypto twitter
CA - contract address
DAPP - decentralized application
LP - liquidity provider/pool
EV - expected value
TVL - total value locked
MC - market cap
DAO - decentralized autonomous organization
2FA - two factor authentication
RWA - real world assets
AML - anti-money laundering
CBDC - central bank digital currency
CEFI - centralized finance
EVM - ethereum virtual machine
CEX - centralized exchange
DCA - dollar-cost average
DEFI - decentralized finance
DEX - decentralized exchange
DYOR - do your own research
ETF - exchange traded fund
FDV - fully diluted valuation
FOMO - fear of missing out
FUD - fear, uncertainty, and doubt
GTD - guaranteed
GWEI - gigawei
HODL - hold on for dear life
INFOFI - information finance
ICO - initial coin offering
IEO - initial exchange offering
KYC - know your customer
L2 - layer 2
NFT - non-fungible token
NFA - not financial advice
P2P - peer-to-peer
PND - pump and dump
POS - proof of stake
POW - proof of work
STO - security token offering
TA - technical analysis
TL - time line
TF - time frame
WL - white list
ZK - zero-knowledge
TMI - too much information
ICYMI - in case you missed it
RN - right now
IYKYK - if you know you know
FOMO - fear of missing out
W - win(s)
L - loss(es)
AF/ASF - as f*ck
DEPIN - decentralized private infrastructure networks
You’re welcome!
Bose May retweeted
Since there are a lot of new eyes here, I’m also a Product Designer open to new roles and collaborations.
I design with intention, empathy and clarity, the same way I write.
If my mind or my voice resonates with your team, I’d love to connect.
Portfolio: ruthodu.framer.website
Bose May retweeted
“I Don’t Want My Life to Be an Act of Letting Go” by Human Miracle medium.com/@ruthodu/i-dont-w…
The only reason why I would ever crave going to the office is because of the aesthetics of the office and it’s a stone throw from my house.
I’ll stay on a sad UI website as long as it works.
I should not be so frustrated because I want to buy condom online.