Clicks don’t equal impact. Ryan Patterson shows how Pinnacle connects media, field engagement, and patient demand to reveal what truly drives outcomes. #Pinnacle #PharmaMarketing #HealthcareAnalytics

Ryan Patterson explains how pattern recognition & statistical modeling help unlock insights in rare disease — where every patient data point, and connection matters more. Full interview: hubs.la/Q03-CHkb0 #RareDisease #AI #PharmaMarketing

Here’s to a bright 2026 🎆 Thank you to our clients, partners & friends for being such a big part of 2025. We’re ready for another year of smart strategy, creative thinking & meaningful work. Let’s go. 💙 #HappyNewYear #HealthcareMarketing #TeamUnderscore

Happy Holidays from all of us at Underscore! 🎄✨ A big thank you to our clients, partners & friends for the trust, teamwork & impact we’ve shared in 2025. Here’s to rest, reflection — and big things ahead in 2026 💙 #HappyHolidays #HealthcareMarketing #Gratitude

Independent. Women-owned. Life-sciences focused. Since 2002. Discover what Underscore stands for and how we help brands thrive in complex categories in MM+M. hubs.la/Q03YCwT80 #WomenOwned #HealthcareMarketing

More from our Kraków Gratitude event 💬 The awards were thoughtful, the sweet treats disappeared fast, and we had a few US teammates join in too 🇺🇸🇵🇱 Appreciate everyone who made it such a great moment to pause and celebrate 💙 #GratitudeTour #KrakowTeam #HealthcareMedia

The Kraków stop on our Gratitude Tour did not disappoint 🇵🇱🎉 Cake ✅ Awards ✅ Team spirit ✅ Huge thanks to our US colleagues who joined us for a joyful celebration with the EU crew 💙 #GratitudeTour #HealthcareMarketing #TeamUnderscore

Shoutout to every Underscorian who makes this agency what it is 💙 At our Gratitude Event, we handed out awards, shared some laughs & toasted the team across the US, LATAM & EU. We couldn’t do it without you 🙌 #Gratitude #Teamwork #MediaAgencyLife

A big thank you to our amazing team across the US, LATAM & EU 🙌 Our Gratitude Event was a beautiful chance to connect, reflect & celebrate each other. We’re grateful every day for this crew. 💙 #Gratitude #HealthcareMarketing #MediaAgency

Happy Thanksgiving from all of us at Underscore! 🧡 Grateful for our team, our partners, and the chance to do meaningful work together. Wishing you good food, good company, and a well-deserved break. 🦃🍁

Treatment decisions aren’t made in a vacuum. 💡 A lab result 💡 A late-night search 💡 A trusted resource These are the moments that matter. Ryan Patterson shares how pharma can show up when it counts. 🎥 Watch: hubs.la/Q03QN68f0 #HCPMarketing #PatientEngagement

Struggling to justify promo spend? The PINNACLE Planning Suite helps answer the right business questions — so you can invest with confidence and drive measurable growth. Learn more in our MM+M feature: 🔗 hubs.la/Q03QrNNx0 #PharmaMarketing #AdvancedAnalytics #Pinnacle

Big-agency thinking. Boutique attention. Since 2002 Underscore has delivered clarity, integration & speed to insight — across oncology, rare disease & beyond. Now we’re doubling down on impact. 🔗Read more: hubs.la/Q03PvvLx0 #OncologyMarketing #RareDisease #LifeSciences

Magda Gierek & Jola Rzasa repped Underscore at #SMXAdvanced Berlin — diving into AI’s growing role in PPC & SEO, integrated search, and the zero-click future. We’re turning insights into smarter, sharper strategies for our clients. 💡 #SearchMarketing #DigitalMedia

Pharma marketing isn’t just about media. It’s about meeting HCPs & patients in the moments that matter — with the right message, at the right time. 🎥 Ryan Patterson breaks it down in this MM+M interview: hubs.la/Q03Nwc1x0 #PharmaMarketing #AI #RareDisease

💸 Up to 30% of pharma marketing spend is wasted due to fragmented strategy. At Underscore, we make every dollar count — through strategy, media, and analytics that actually connect. Read how: hubs.la/Q03MZw690 #PharmaMarketing #Analytics #MediaStrategy

How can pharma marketers bridge the gap between HCPs and patients? AI, data, and strategy — working together. 🎥 Watch Underscore’s Ryan Patterson in this MM+M interview: hubs.la/Q03MwC9x0 #PharmaMarketing #AI #RareDisease

🎥 Coming next week: MM+M’s Lecia Bushak sits down with Underscore’s Ryan Patterson for “Bridging the Gap: How AI, Media, and Strategy Connects HCPs and Patients.” A timely convo on rare disease, AI, and aligning HCP & patient strategies. #PharmaMarketing #AIinHealthcare

One key takeaway from Ryan Patterson’s panel at #FiercePharmaWeek: 💡 Don’t start with the KPI. Start with the question. To drive real performance, strategy must begin with the business need — & data should serve it, not distract from it. #PharmaMarketing #HCPengagement

That’s a wrap on #FiercePharmaWeek! ✅ Packed booth ✅ 3 lucky raffle winners ✅ Penmanship insights from our hit handwriting analyst ✍️ ✅ Ryan Patterson on stage pushing the omnichannel convo forward ✅ An all-star team on the ground Already excited for next year!