Small business digital marketing specialist | Helping small businesses build, execute, and grow their content strategy 🌱

Joined December 2014
Reaching the right people is more important than reaching the most people! #Marketing #DigitalMarketing
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Anybody who got spare #Radiohead tickets for any show that they would like to sell, please DM me! I'll take em
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Anybody else just have an absolute nightmare trying to buy @radiohead tickets? @AXS_UK thinking everybody is a bot now, I had no VPN or anything. Hopefully can buy some through resale.
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Very helpful for executing your content marketing strategy on a budget. Although, take these with a pinch of salt. "Free" things can often cost MORE than paid ones, depending on how valuable your time is. #Marketing #ContentMarketing
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REPURPOSE YOUR CONTENT. If it was valuable last year, it'll be valuable now. #ContentMarketing
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Alex The Local Marketer retweeted
In 2021: content marketing is a must-have not a good-to-have!
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Alex The Local Marketer retweeted
Good marketing 𝙩𝙖𝙠𝙚𝙨 time. Poor marketing 𝙬𝙖𝙨𝙩𝙚𝙨 time.
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Alex The Local Marketer retweeted
6 life-changing marketing tools: 1. @canva 2. @Grammarly 3. @descript 4. @swpely 5. @figmadesign 6. @NotionHQ What would you add?
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Pushing closer to that marathon 🏃
Beautifully put
Most of your audience is not ready to buy. The goal of marketing is that when they are ready to buy, your brand is top of mind.
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Alex The Local Marketer retweeted
If you could predict virality… Virality would be rendered useless.
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Alex The Local Marketer retweeted
The best marketing feels like: - entertainment - inspiration - education - NOT marketing What would you add?
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Creating content is one thing. Creating community is another. Creating content that attracts a community? That's the ideal.
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Focus your marketing efforts where they will be most effective. Many small businesses fall into the trap of creating social media accounts on as many platforms as possible. Do some research, choose the 2 most appropriate platforms, master them. #SmallBusiness #Marketing
Creating content can take up a huge amount of time, time that not all of us have! Batch your content creation...
One of the best ways to make content creation less stressful is to batch your work: 📹 Film multiple videos at once 📝 Write several articles in one day 📸 Shoot lots of photos in one session ✉️ Draft several upcoming emails at a time What else do you batch?
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Quality > quantity isn’t always the case with #contentmarketing, sometimes the quality comes from quantity. Quantity provides more things to learn from.
If you’re bad at making things look pretty (like me), use @canva to create your content.
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Alex The Local Marketer retweeted
Replying to @Hannroz
Take a small, first step and achieve a tiny goal.
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Alex The Local Marketer retweeted
Replying to @_Local_Marketer
I agree! inaction leads to more inaction, and action leads to more action. even though we don’t like completing certain tasks, we just have to get up and do them. you’ll much better afterwards and you can carry on with the rest of your day/other daily tasks. ☺️📝
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Content doesn’t need to be perfect and polished. But, it does need to be: 1. Valuable 2. Authentic 3. Purposeful
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YES! Video works wonders and it doesn’t need to be super high quality, just keep it simple, honest, and authentic.
For your landing page, record a video with: > Who you are + your story > Client results + your mechanism > Why they should work with you > Ask them to book a call
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