I write about food-beverage and sports marketing for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social
New York, NY
Joined September 2009
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Biggest live theatre/brand combo since Fritos presented "Man of La Mucha"
One of this year’s starriest musicals is passing up the Big Apple and going straight for the Big Taco—@tacobell’s TikTok account.
Premiering there this month is “Mexican Pizza: The Musical,” starring the iconic @DollyParton and @DojaCat. ow.ly/FqCQ50J4jez
Consumers say they can recall having seen a Wesson oil ad in the last 2 years--but it's been more than 20 since one ran. On the power of Carol Brady and a long-overdue rebrand its manager says could also "be a Harvard Business School study." tinyurl.com/wbyphfxy
Why big beer rivals Anheuser-Busch and Molson Coors may one day battle in the dairy cooler. adage.com/article/marketing-…
Two-thirds of the voters in Ad Age's twitter poll say they're "not a fan" of Baskin-Robbins' new logo (the rest call it a "nice brand refresh.") Tap Research found otherwise 1/3
MLB Marketing in 2022: Beer deals, crypto, gambling, streaming: "tremendous interest." adage.com/article/marketing-…
You gotta believe I was thrilled to meet up with Andy Goldberg, newly named CMO of the @Mets, to talk baseball and advertising on this week's Marketer's Brief podcast adage.com/article/podcast-ma…
Two new interpretations of Finland's national cocktail are taking it to the U.S. behind campaign that highlight imagery associated with Finland—long summer days, icy weather, & reputation for good cheer: It's the happiest country in the world after all. adage.com/article/marketing-…
