This morning we held an inaugurative kickoff to the sort of multifaceted partnership and activation the space hasn't seen. Not yuga, not moonbirds that raised 50m over god knows what sort of snake oil shit they sold. Not the other big web3 IP plays (though I respect tf out of them). Not anyone. It's not a shot. But man weve done everything you saw us do because we're good. Real good. And focused. Not because we had money. It's because our product is simply undeniable. Today we kicked off the sort of thing that can & will redefine the space (and maybe my industry) and the narrative. It will be a case study. We'll have done everything projects have said they'd do and then some. You can probably read between the lines, but I won't confirm. Didn't sleep all night yesterday, started at 6am (which is standard for a few of us) and just wrapped my workday (the fun 10pm Gameloft calls lfg). Timezones are brutal. Pressure is on across all verticals. We usually don't talk about that shit because it's what you sign up for. And I love the juice. But it's intense. It's 7 day weeks for months. And it does not sleep. You take it to bed. Everything you've seen us do the last two years, we did with less than all of them. Substantially less. Like less than even their initial mints, total-- that's been our operating over 2 years. A lot less than most 2021 Solana projects come to think of it. Think about that. But if there's a universal truth it's this: nothing beats a unicorn team with an insane product and a chip on their shoulder. Time is the filter. And we are a fkn unicorn. In web3 and 2 And everyone knows it.

Seeing a lot of revitalized chatter about IP in web3 recently. It’s a hot topic. But how do you approach and develop a world of characters, setting it up for success, or sustainability? 🧵