Claudine Umutoniwase

Zambia calls again 🇿🇲 🇿🇲🇿🇲🇿🇲 This weekend, I'll be speaking at the Pan African Women Empowerment Network (PAWEN) Summit in Lusaka, Zambia. I'll be facilitating a masterclass on Building Beyond the Business: Positioning Your Enterprise for Growth and Scale, exploring how to position and build a brand that customers, partners and markets choose. Because a good business is not necessarily a well-positioned business. Sometimes, the challenge is not what you are building. It is how the market understands what you are building. I've had to learn this firsthand while building @AfricanSisters_ Our initial positioning was that of a mentorship and coaching community. But as we continued to grow, we realised we needed to refine our value proposition, develop clearly defined offerings and build an identity that our target audience could understand, connect with and recognise. And that has meant thinking beyond the programmes we offer to consider our market position, how we communicate our value, the products we build and the systems we need to grow beyond the founder. I believe one of the most important transitions an entrepreneur must make is moving from being consumed by the business to intentionally building the business. That transition requires more than hard work. It requires clarity, positioning, structure and a deliberate approach to growth. Throughout 2026, I've been implementing and learning a few things through @AfricanSisters_ And, as the Victoria I am, I believe in learning as I teach and teaching what I learn. So, I'm looking forward to bringing some of these lessons, experiences and practical insights into the room this Friday. If you're in Lusaka and would like to be part of the Summit, you can book your slot here: thepawenawards.org/gala See you in Zambia!