Digital banking: convenient, but us doing easy work for the banks, so they focus on more complex interactions. In health? #digitalnhsbrum

#digitalnhsbrum on changing the game: "Get to end users. Disrupt the normal business model." In NHS, that means care pathways.

Power of digital: Uber, paperless boarding passes, on demand TV ... better experiences, convenient, good for providers. #digitalnhsbrum

MT @HEFT_Innovation: Our next topic: what is a care pathway? #digitalnhsbrum" > No easy questions here!

"Will I need investment?" Yes - to bridge the chasm from enthusiasts to broad adoption. Assume it'll take 18 months! #digitalnhsbrum

Top tips: prime tender, avoid "competitive dialogue", partner if clear return for both, grants might slow you down. #digitalnhsbrum

Fill a need: the whizziest solution doesn't always win; clear business cases do. Clear ROI. Lot of data work. @Robin_Vickers #digitalnhsbrum

.@Robin_Vickers warning: successful projects might not result in ongoing revenue. Sell an app, but will you resell it? #digitalnhsbrum

Two different considerations for SMEs - whether you have a product or service. #digitalnhsbrum moving on to the shape of your pitch.

Good to get a mention of public health at our #digitalnhsbrum event ... easily overlooked, but huge scope for digital solutions here.

Today's hashtag: #digitalnhsbrum ... join in, whether you're in the room or not! What are the opportunities/barriers for digi providers?

Striking reality check: UK not close to top healthcare spenders (as % of GDP): scaling and export opportunities.

With £125.5bn spent within public healthcare in 2013, there is room for a digital economy here!

.@Robin_Vickers kicking off our session for digital businesses looking to be NHS providers: gvt. eager to generate economic activity.

Come and join the discussion: human factors in technological development with prof. Bob Stone bit.ly/1HILbUJ