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Joined May 2018
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Taking a GLP-1? 💡 The medication is one piece of the puzzle, but what you do alongside it matters just as much. Building healthy habits and having a plan can help you get the most out of your journey, support your overall health, and set yourself up for long-term success. 💪
GLP-1s can be a helpful tool, but there’s more to success than the medication alone. Getting enough protein, staying hydrated, prioritizing movement, and building sustainable habits all matter, too
It’s not just about losing weight. It’s about supporting your health along the way
We’re breaking the stigma around GLP-1s.
GLP-1s are a tool, not just a shortcut. They can be beneficial for weight loss and metabolic health, especially when paired with healthy habits like eating enough protein, staying hydrated, and moving your body.
There’s no one-size-fits-all approach to health, and there’s no shame in finding what works for you.
#glp1 #glpone #weightloss #healthandwellness #lifestyle
Just a reminder before we get into holiday season 🧡
#holidays #holidayprep #habits #intermittentfasting #healthyhabits
Longevity isn’t about one big change. It’s about the small things you do consistently. 💪
From how you move and eat to how you sleep, hydrate, and manage stress, everyday habits can add up over time.
Save this list and start with one today. 🫶
Hunger hitting during your fast? Don’t reach for food right away. 👀
Sometimes, all it takes is a little reset to move past the hunger and stay on track with your fast. Learn to recognize the feeling, give it a moment, and see if it passes.
Fasting creates the structure. Your first meal helps make it count.
#fasting #intermittentfasting #breakfast #meals #eatinghealthier
Perfection isn’t the point. Progress is. A reminder that showing up imperfectly is better than not showing up at all. Keep going, one day at a time.
Your routines can be life-changing.
Sometimes, the smallest habits can make the biggest difference. One simple routine, repeated consistently, can create structure, support better choices, and lead to lasting changes over time.
Consider this your cheat sheet for sneaking in more protein throughout the day. Save this post for later and come back to it when you need a little protein boost! 💛
#protein #buildingmuscle #nutrition #proteinpower #healthylifestyle
Our CEO sat down with @philgcarter on the Subversive Podcast to dig into his full journey, from getting diagnosed with stage 4 cancer to learning about fasting during chemo to teaming up with @kevinrose on Zero.
In the crowded subscription app economy, building a great product is no longer enough.
As AI has made software significantly faster, easier, and cheaper to build, the primary bottleneck has shifted from product development to distribution.
As the serial entrepreneur behind multiple breakout Health & Fitness apps like Fitstar and Zero, @mmaser has experienced this challenge firsthand. Over the last 15 years, Mike sold his first startup called FitStar to Fitbit, was diagnosed with stage four cancer, made an incredible recovery that he attributes in part to intermittent fasting, and then teamed up with Kevin Rose to build @zerolongevity, the world’s #1 fasting app that he has since scaled to $5M+ in ARR and over 10 million registered users.
Now, he's navigating Zero through its biggest disruption yet - the rise of GLP-1 medications like Ozempic and Wegovy and the ripple effects they are having on the entire fasting category.
Mike breaks down:
- Why Zero’s simple one-screen MVP was critical for generating early momentum
- How a single tweet from Elon Musk drove $1M in revenue for Zero in 24 hours
- Shifting from organic virality to building a sophisticated growth and monetization engine
- How Zero adapted its strategy to the GLP-1 era by helping GLP-1 patients track their hydration and manage their protein intake to maintain muscle mass
- Zero’s ongoing strategies to reduce subscriber churn and build lifetime subscriber value
(0:00) Introduction
(2:54) What Zero is and how it created the fasting app category
(3:50) Why Mike started building health and fitness apps
(10:29) How Mike sold Fitstar while battling stage four cancer
(14:57) How intermittent fasting helped Mike beat cancer
(18:32) Why Mike took over the Zero app from Kevin Rose
(20:53) Why Zero kept its initial app extremely simple
(24:53) How Zero's early adopters helped drive initial growth
(26:48) How Zero built trust and credibility with early adopters
(29:18) How Elon's tweet drove $1M ARR for Zero in one day
(32:27) Why GLP-1 medications are reshaping Zero's strategy
(36:14) How Zero helps GLP-1 patients protect muscle
(42:03) How GLP-1s have expanded Zero's business model
(44:41) The loops that will drive Zero's next phase of growth
(47:39) Lightning round
Think protein is just about building muscle? Think again.
Protein plays a role in so much more than strength—and when you’re not getting enough, your body has to prioritize where that protein goes.
Especially if you’re eating within a shorter window or taking a GLP-1,
making protein a priority at every meal matters.
A simple place to start: aim for a palm-sized portion of protein every time you eat. No counting required.
So… which meal in your eating window is most likely missing protein? 👇
This is general education, not medical advice.