Think you know more about F1 than Zello's CRO Soroosh Seyhoon? We put him on the spot with some trivia  at the Italian GrandPrix in Monza. Thank you to RetailNext for hosting such an incredible event! Watch the video and see how your answers stack up against his.

How much is a poor customer experience costing your business? On the frontline, getting it right comes down to coordination, and we have two new ways to help. Read our newest blog post to see how: bit.ly/4jkjXkg

Turning talk into action means getting the right work to the right person, when it matters. Zello is helping frontline teams coordinate, so nothing waits on someone noticing. Watch our third video in the series on how Zello takes teams beyond PTT.

A year ago an AI meetup was demos. Last Thursday it was table formats and build pipelines, and a room full of people asking questions instead of just watching. Thanks to AICamp for bringing it to our office!

Excited to share that Chad Spain will be joining The Future of Smart Retail panel at Vartech this Monday, September 21st. Retail is being reshaped by AI, RFID, IoT, and machine vision, from real-time inventory and frictionless checkout to personalized engagement and smarter loss prevention. Chad will join other retail tech leaders to unpack how the industry is putting these technologies to work. If you're at Vartech, don't miss this one.

Thanks to RetailNext for a day in Monza that lived up to the setting. Soroosh Seyhoon was there for Zello, talking with the retail leaders who set the pace for the rest of the industry. Nothing beats fast cars, great energy, and a front-row seat to what's next in retail. 🏎️

Our customers say it best. "The conversation doesn't have to stop just because someone needs an answer." Ricardo Marcolino, IT lead at Decathlon

A Decathlon teammate can reach someone on another floor in less time than it takes to walk there. Ricardo Marcolino, their IT lead, says the advantage of voice in retail comes down to two things: it's faster, and it feels a lot more personal.

That's a wrap on an incredible weekend at the Italian Grand Prix. 🏁🇮🇹 Proud to have sponsored RetailNext's event at Monza! Genuine connections, sharp perspectives, and a race for the ages, with Kimi Antonelli's stunning comeback from 19th to become the first Italian to win his home race since 1966. It was really special getting to bring together leaders from across retail tech, all building something different but united by the same challenge of getting it right, fast. Retail and F1 have more in common than you'd think: both come down to split-second decisions, the right information reaching the right person at the right moment, and teams that know how to move as one.

Communication is the backbone of frontline work. Zello is giving teams more ways to do it. Watch our second video in the series on how Zello takes teams beyond PTT.

This weekend, Zello is on the ground at the Italian Grand Prix as a proud sponsor of RetailNext's event. Qualifying day brought the energy, the speed, and a few great conversations with some of retail's sharpest minds. More to come from race day. 🏎️

Frontline teams run on talk. Somebody spots a problem, says it out loud, and the right people hear it. Everything after the message is still on them to sort out. Zello is helping turn talk into action. We're giving teams more ways to communicate, more ways to coordinate, and an AI sidekick to handle the busywork. Watch this one first. It's the start of a series on how Zello takes teams beyond PTT.

Earlier this summer, Alex Gavrilov and Deniz Ahman spent three days in Chicago at Zipline's Summer Camp, talking with retail leaders about frontline work and what it takes to keep a team connected shift after shift. This week many of those stores are deep in back-to-school mode, one of the busiest stretches on the retail calendar. Grateful for the Zipline partnership, and for chasing the same thing on behalf of the same people. Thanks to Dustin S., Eric Jeng, and the Zipline team for having us back.

Six new capabilities. All live today. For 15 years the button has been the fastest way for your team to reach each other. Now it's the fastest way to reach everything else. Say it, and it becomes a tracked task anyone on the channel can pick up. Ask what happened on last night's shift, and get an answer cited to the message it came from. Show the problem instead of describing it. Put an AI teammate in every worker's ear. "Everybody has a picture of the store of the future. Almost nobody has a picture of the associate of the future." Our CEO Alex Gavrilov, in today's announcement. Today's story is set in retail. It could just as easily be a plant floor, a job site, or the cab of a truck. Read the full announcement: bit.ly/45UyCej

There are three ways retailers can meet New York's silent response button requirement, and the cost difference between them may be a surprise. Find out more: bit.ly/4y5dbTN

New York retailers: are you budgeting for hardware you don't actually need? Starting in 2027, the Retail Worker Safety Act requires every worker to have a way to silently call for help. Most retailers assume that means buying new equipment for every store. It doesn't have to. Enable a silent response button on the devices your store already has — no installation crew required. Find out more: bit.ly/4xXdHmA

January 1, 2027 is closer than it looks. If your retail business has 500+ employees across New York, that's your deadline to give workers access to a silent response button for emergencies. Find out more: bit.ly/3UaViEz

New York retailers: are you budgeting for hardware you don't actually need? Starting in 2027, the Retail Worker Safety Act requires every worker to have a way to silently call for help. Most retailers assume that means buying new equipment for every store. It doesn't have to. Enable a silent response button on the devices your store already has — no installation crew required. Find out more: bit.ly/4wLyusg

We believe the best partnerships aren't built over slide decks, they're built at the table. Last week in Bentonville, we hosted an evening built around exactly that: great food and real conversation. Thanks to everyone who joined us!

In retail, seconds count. Customers want fast answers, and the right ones. Usually somebody on the floor has the answer. The hard part is reaching them. Ricardo Marcolino, head of IT at Decathlon, on how his teams close that distance with Zello.👇