Yusta Kasenge - Partner, Deloitte East Africa & CFO Programme Leader for Tanzania highlighted a key question for the night - Where were you 10 years ago?
She highlighted the incredible journeys of CFOs noting that the role does not have to be a destination. That we do not always see the journey that these leaders take — the opportunities they said yes to, the difficult decisions they made, and the moments when the next step was not so obvious.
#CFOAwardsUG10#DeloitteUganda
A loss stings twice as hard as an equivalent gain - Prospect Theory.
Focus then on what one could potentially lose more than what they stand to gain if you want to get them onboard.