The logo is 5%. The other 95% is how you treat people when things break. Swipe →

Accessibility isn’t a feature. It’s the floor. If people can’t use it, the design isn’t done. Swipe through 4 reminders that inclusive design isn’t extra work, it’s removing the barriers you accidentally built in.

Restraint is the quiet skill that separates good design from great design. Every pixel you remove is a decision made for the user. What did you delete that nobody missed? #UIUX #ProductDesign #DesignRestraint

A blank canvas isn’t freedom, it’s a missing problem statement. Ask for the limits before you ask for the goals. Budget, timeline, tech, brand. Name them and the work gets sharper, not smaller. What constraint made your best work possible? 👇

Users don’t scroll. They scan. You get one line to earn the second. Design for the skim, not the read.
Write for the person who’s already leaving.
Front-load the value ,the reasoning can wait. What’s the first thing people notice in your work? #UIUX #ContentDesign

Users don’t scroll.
They scan, then they decide if you’re worth the next second. You get one line to earn the second.
Write for the person who’s already leaving. What’s the first thing people notice in your work? #UIUX #ContentDesign

Design it in grey.
Then earn the colour. If the layout only works in colour, it doesn’t work. Do you design in greyscale first? #UIUX #DesignTips

A system exists so the 100th screen is as good as the first. Save the creativity for the problems that are actually worth it. What component do you keep redesigning? #DesignSystems #UIUX #ProductDesign

A brand isn’t the logo you ship. It’s the promise you keep at scale and the feeling that stays after they close the app. Consistency is how that promise becomes believable.
The tenth time someone sees your work, they should already know it’s yours. Swipe through 👇 Which brand feels the same everywhere it appears? #UIUX #productdesign

Good design doesn’t need a manual. If users need a tooltip for every action, the interface probably isn’t communicating clearly enough. From clarity and affordance to documentation and usability, here are a few design lessons worth keeping in mind What’s the worst tooltip you’ve ever had to write?