YouGov Sport

[New Product Launch] YouGov Global Profiles, 1,000+ questions in 43 markets, we offer the world's largest globally consistent audience dataset. lnkd.in/ej-XZMEF #marketresearch #YouGovGlobalProfiles

Our new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis across 16 international markets of the sports fan of today, their profile and behaviors. Download here 👇 sport.yougov.com/2022-global…

As the conclusion to March Madness approaches, we've asked American gamblers which events think give them the best chances of winning: SuperBowl - 35% NFL Playoffs - 13% Daytona 500 - 5% business.yougov.com/content/…

How popular are the @DetroitRedWings around the world? % of NHL fans in the following countries who support them: 🇨🇿 15% 🇿🇦 12% 🇻🇳 11% 🇵🇱 10% 🇹🇷 10% 🇮🇩 10% 🇸🇪 9% 🇺🇸 9% 🇹🇭 9% 🇦🇹 9% 🇪🇬 9% 🇵🇭 9% 🇸🇦 8% sport.yougov.com/how-popular…

Global study: which industries are deemed as appropriate for sports sponsorship? Auto - 36% think is appropriate Tech - 34% Telco brands - 34% Banking and insurance - 31% Tourism - 31% Pharma - 17% Gambling - 12% Crypto - 10% sport.yougov.com/global-whic…

Which motorsport drivers gained the most fans among Britons in 2021? % that said the following was their favourite driver... George Russell: 31% (+18) Lando Norris: 35% (+12) Sergio Perez: 9% (+6) Changes from Dec 2020 sport.yougov.com/gb-which-mo…

A year-end review of YouGov Sport data shows that the @Buccaneers nearly doubled their fan base this year, captivating league fans who didn't previously support a team. sport.yougov.com/the-tampa-b…

These are the most-followed Winter Olympic sports in the UK, by men and women. Figure skating is most popular with women (36%), while bobsleigh is most popular with men (32%). sport.yougov.com/the-most-fo…

These are the most-followed Winter Olympic sports in the US, by men and women. Figure skating is most popular with women (53%), while ski jumping is most popular with men (35%). sport.yougov.com/the-most-fo…

Over the past several years, @intel has struck several partnerships in the world of sport and YouGov brand data shows the results of these marketing initiatives. Take a look at Intel's Ad Awareness and Consideration scores among the sports it sponsors 👇 business.yougov.com/content/…

To what extent do sports betting boost engagement among fans of various sports? Fans of horse racing are most likely to experience heightened engagement with sports betting (42%). business.yougov.com/content/…

With the release of #Horizon5, we looked at the main characteristics of those who play racing games in Britain. 27% of racing game players say they watch or read about motorsports on a regular basis, compared to only 15% of all gamers. Full Profile Peek: business.yougov.com/content/…

Boxing Day football fixtures: Who will tune in? 22% of British adults say they're likely to watch football on Boxing Day this year. sport.yougov.com/uk-boxing-d…

Take a look at European football's biggest Buzz movers for November 2021: sport.yougov.com/european-fo…

The most-followed sports team among US teen males is actually an esports team: FaZe Clan 1. @FaZeClan (22% support) 2. @Lakers (19%) 3. @warriors (17%) business.yougov.com/content/…

The New York Yankees is one of the most powerful brands in North America. When it comes to fandom outside of North America, the @Yankees appear in the top three most popular teams in 19 out of 28 markets. Read more: sport.yougov.com/team-profil…

Nearly a third of Britain's motorsports fans consider themselves environmentalists. Download the free Profile Peek for insights covering demographics, attitudes to advertising, and more: sport.yougov.com/profile-pee…