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Having worked in one of the foremost advertising agencies in Nigeria and managed one of the biggest accounts in West Africa, I can tell for free that the marketing communications sector is experiencing one of its most defining moments — a period of significant transformation, marked by shifting consumer behaviours, rapid technological advancement, evolving media landscapes, and new expectations around creativity, relevance, and impact.
So, how much value does marketing communications really create? What has the industry achieved, where are its biggest wins, and how significant is its contribution to the wider economy?
This publication explores those questions-
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The ONLY HOPE of getting justice for the families of victims #EndSARS massacre is to Vote in Peter Obi
6 Years Later! We are still dealing with Insecurity, hunger, poverty, lack of proper health care and the highest level of corruption and impunity. The saddest part is that we are even more divided as a people at a time when we should be most united.
I hope one day we truly realize the power that we have as citizens and stop allowing a few selfish individuals destroy the success and prosperity of the majority of us.
Till then, ✌🏾 and 🤍
Yomi retweeted
Politicians May Compromise NYSC Lists, gives NYSC uniforms to random people just to conduct and Manipulate 2027 Elections
- former INEC commissioner, Igini
Yomi retweeted
#EndSARS: Despite claims of reforms, police atrocities go on in Nigeria. The following were extradjudically executed by the police from only two years after #EndSARS protests:
—Bolanle Raheem (Lagos)
—Onyeka Ibe (Delta)
—Abdullahi Abba (Adamawa)
—Kabiru Ibrahim (Bauchi)
—Ahmed Ibrahim (Kebbi)
Bolanle Raheem, was pregnant when she was klled by a police officer on Christmas day 25 Dec. 2022 at the Ajah underbridge checkpoint Lagos.
Onyeka Ibe, was shot dead by a police officer in April 2023, in Delta state, for refusing to pay a N100 bribe.
In August 2023, Abdullahi Abba Tukur, a 17-year-old senior secondary student, was tortured by security personnel in Yola over alleged stealing of a smartphone.
In Soro village Bauchi state, young man Kabiru Ibrahim died as a result of severe beating and rounds of torture by the police for alleged stealing of sachets of noodles.
Ahmed Ibrahim, 20–year old business man was killed by a policeman over his refusal to give a bribe. The incident that happened recently at Zamare area of Yauri LGA again shows rampant police impunity.
Yomi retweeted
After listening, repost for wider audience.
2027 should be the end of every evil politician in Nigeria.
Yomi retweeted
Video 📹; I watched the his excellency peter Obi’s speech like 6times and I shook my head lol
Walahi it will take a lot to save Nigeria 🤣😩💔
The idiots ADC and Cursed APC seems to be bent on watching the nation crumble!
But Nigeria Must Be OK✅
A Nigeria where citizens depends solely on what Family members living abroad send back home before we can feed is not the Nigeria of our dreams.
MY MESSAGE HAS BEEN TWISTED
Even though my media office has issued a responsible clarification on the situation, I still find it necessary to add my voice to address the distortion of my message by political opponents.
I deeply appreciate Nigerians in the diaspora who work tirelessly and make enormous sacrifices to support their families back home. Their remittances pay for school fees, hospital bills, rent, and feeding expenses. Their patriotism and sacrifices deserve our profound respect.
I never asked them to abandon their loved ones. My concern is that Nigeria should not remain a country where millions depend on relatives abroad for basic survival.
Our goal must be to build a nation that provides jobs, affordable healthcare, quality education, and economic opportunities for its citizens.
Political opponents may twist my message, but the truth remains clear: I am not asking Nigerians abroad to abandon their families. I am advocating for a Nigeria that will no longer abandon its own people.
God bless Nigerians at home and abroad. God bless Nigeria. -PO
These are the kind of things Sowore should be concerned about as we approach the elections and not him going to court to harass lawyers like an agbero.
I can't believe Kylie Jenner was wearing the $50 million Fantasy Bra at the Victoria's Secret Fashion Show.
#vsfashionshow
Yomi retweeted
This woman here is Oluyemi Titilayo Adeyemi-Showunmi.
She is the wife of Segun Showunmi @SegunShowunmi
She was newly appointed by Asiwaju Bola Ahmed Tinubu as the Director of Electoral Operations at the Independent National Electoral Commission (INEC).
You can now know the reason why Segun Showunmi is all out attacking and threatening Nigerians with treason for demanding electoral fairness and credible elections in 2027.
Truly, Segun Showunmi has collected rice. What other evidence do you need?
PURE CONFLICT OF INTEREST
Nigerians must defend their votes by all necessary means necessarily and at whatever cost.
I challenge Segun Showunmi to deny this.
Yomi retweeted
FUNSO DOHERTY: TACKLING THE AGBERO CHALLENGE REQUIRES THE COURAGE TO CONFRONT ITS POLITICAL ROOTS
“To solve the agbero problem in Lagos State, you must remove APC from Lagos.”
-HE Funso Doherty
The debate over the persistent challenge of street-level extortion, intimidation, and the activities of touts popularly known as agberos in Lagos State has taken a political turn following a strong statement by the Governorship Candidate of the Nigeria Democratic Congress (NDC), HE Funso Doherty.
His position raises a fundamental question about governance in Lagos: can the problem of agberoism be effectively addressed without confronting the political and institutional structures that critics believe allow it to persist?
For many Lagos residents, concerns about street-level harassment, transport-related extortion, intimidation, and the conduct of informal transport groups remain important public issues. Addressing these concerns requires more than public declarations. It demands political will, effective law enforcement, transparent regulation, and a government prepared to protect residents and businesses from unlawful practices.
Doherty's statement challenges Lagosians to examine the relationship between political power and the persistence of these problems. His argument is that meaningful reform requires a willingness to confront the structures that sustain the status quo, rather than merely treating the symptoms.
The allegation that the APC-led political establishment has enabled or benefited from agberoism is a serious political claim and remains a matter for public scrutiny. Nevertheless, it highlights an important governance question: can any administration successfully dismantle a system if the political will to confront its underlying causes is absent?
A credible solution must begin with clear policies, impartial enforcement of the law, accountability for public officials, and the protection of citizens from extortion and intimidation. It must also provide a lawful framework for commercial transport operations while ensuring that no individual or group operates above the law.
For Lagos to make lasting progress, the conversation must move beyond political rhetoric to measurable commitments and demonstrable results. Residents deserve a transport environment where movement is safe, businesses can operate without intimidation, and public authority serves the interests of the people.
Doherty's declaration therefore serves as a call for Lagosians to scrutinise the political choices before them and demand accountability from those seeking public office. The ultimate test of leadership will be its willingness and ability to confront unlawful practices, regardless of who is responsible.
The challenge before Lagos is clear: end impunity, restore public confidence, and build a system in which the law applies equally to everyone.
Ó TÍ YÁ! A New Lagos Is Possible.
Nigeria Democratic Congress (NDC), Lagos State.
#FunsoDoherty #NDC #Lagos2027 #OTiYa #ANewLagosIsPossible
Yomi retweeted
A PERSONAL APPEAL FOR YOUR SUPPORT
Dear Friends & supporters,
I am reaching out to you not just as a candidate seeking your support, but as someone who sincerely believes that Surulere 1 deserves a better future and leadership that truly listens, cares, and delivers.
My decision to contest for the Federal House of Representatives under the Nigeria Democratic Congress (NDC) is driven by my desire to serve our people, give a stronger voice to our communities, and contribute to meaningful development in Surulere 1 Federal Constituency.
This journey has not been easy. I have taken on the financial responsibilities of this campaign myself, and the demands have been enormous. Despite the challenges, my commitment to this vision remains strong. However, I have come to realise that a mission of this magnitude cannot be accomplished alone. It requires the support, encouragement, prayers, and contributions of people who believe in the same vision.
That is why I am reaching out to all those who believe in me.
I humbly ask you to stand with me and support this campaign financially or materially, according to your ability. No contribution is too small, and every act of support will mean a great deal to me. Beyond the financial assistance, your support will remind me that I am not walking this road alone and that there are people who believe in what we are trying to achieve together.
If you believe in my aspiration and share my hope for a better Surulere 1, I would be deeply grateful for your support.
Account details for your kind contribution:
Bank: First Bank Plc
Account Name: Surulere 1 Win Team
Account Number: 2043175172
For enquiries: 08142354951
Thank you for taking the time to read my appeal. Thank you for your encouragement, your goodwill, and any support you can offer. I do not take your kindness for granted, and I sincerely appreciate every effort made toward helping this vision become a reality.
With your support, we can keep this journey moving forward.
May God bless you and your family abundantly.
With sincere gratitude and respect,
Dr. Adefolaseye Adebayo
NDC Candidate for the Federal House of Representatives
Surulere 1 Federal Constituency
Imagine a strategy session that clearly explains to you why entertainers in the era of Jide Kosoko couldn't make the kind of money Davido made in this era.
A bulb lighting moment is what you are about to experience here>>
instagram.com/p/DejELG0Ad5o/…
Getting the right host then became a brief to crack...I pondered, thought through and no name readily came to mind. So I just let it be. While having an evening stroll in my estate, a name just popped up in my head and I was like...yes!!! That's it!!;
lnkd.in/p/e9UzXrMM
Incase you missed it
businessdiary.ng/2026/10/12/…
I am delighted to join The @EmirSirdam Show live this evening for an engaging conversation about Nigeria, our challenges, and the road ahead.
I look forward to sharing my thoughts and, more importantly, listening to Nigerians as we continue the conversation about building a New Nigeria that is POssible.
Join us live on TikTok: @theemirsirdamshow
Time - 8:00 PM WAT | Sunday, 11 October 2026
A New Nigeria is POssible. - PO
Breakfast can mean much more than being the most important meal of the day.
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