Long story short The Studio heads over at WB wanted Snyder gone, not because his movies didn’t sell(they did), but because they didn’t do as much as the later MCU films they were up against. They thought that if they emulated the MCU, they would also attain the same box office numbers, but Snyder refused, he wanted to stick to his vision. So when Snyder’s daughter died and he couldn’t finish JL they used that as a way to get rid of him and hired a Marvel director to reshoot the film(sounds familiar?) That film also underperformed though, despite its MCUification. Infact, the weird flip is tone is one of the many reasons why people hated that film. This meddling led to friction between the Snyder camp and the producers over at WB, specifically Geoff Johns who seemingly wanted to mold the DCEU in his vision and also rumored to have leaked the plans for BvS to Kevin Feige. Also, The Hollywood media was 100% on the MCU train during that period because it was THE hot thing. Put aside the blatant hit pieces with stories planted by moles over at WB, Snyder’s movies were never really given a fair shake from the media simply because they dared to be different from the kind of CBM the MCU popularized. Critics, like regular people, are influenced by trends. The MCU action comedy type film was the trend. If Released under a different climate, they would be reviewed differently. Lastly, Years after BvS supposedly “destroyed the brand” Dc films like Wonder Woman, Aquaman, and Joker made up to a billion dollars. Though the further DC moved AWAY from those characters and the tone established in that universe, the more DC films began to flop at the box office. Makes you wonder… maybe they shouldn’t have tried to emulate the MCU? There’s a lot that I probably didn’t mention but this is simply a story of where greed, impatience and the quest for power led a company to ruin. WB would love to get those Snyder box office number now, if they could. That’s how bad it is