It is a formula to know how rich you are. If you stop working tomorrow how long will you survive on the money you have. After Corona, if you are disconnected from the world tomorrow how long will you survive by being independent? This is the kind of pants we are in now.

TV is full of annoying or bad adverts we don’t care about. By ‘repeating-them’ to us, is the way we will remember and recognise them when we are out for shopping. And that is the real factor they bank on it, in pursuing us to shop.

Billie brand shaving advert showing women's hair. Great for young girls market. However are still lot of women and men that don't want to see their hair grown to be convince that needs shaving. youtube.com/watch?v=P4DDpS…

Hard to kill the habit of dressing, taking the car keys and having a day out of shopping bits for house. We name them basics. Don't remember my grandma jumping in car every week for her basics.

I follow brands online and I feel a wired interaction by getting to know them 'more personally'.

I pass everyday through the online advertising noise that I don't need, slowing and complicating my life. Never clicked on one. Is anyone CLICKS on these adverts and ends up shopping instantly in their way?

Online branding is different. You have few inches of a screen to show it. That's it!

Brittle plastic packaging literally BRAKES when you handle it. Manufacturers have no intention in 'reused' design.

I like keeping packaging for reusing, of course in the limits of hygiene, for many reasons. Plastic has his durability in doing that. However some brittle plastic packaging literally BRAKES when you handle it. Manufacturers have no intention in 'reused' design.

Tomorrow I am going out for shopping. No small shops left. Supermarkets are minefields.

Real valued product - You don't pay the real value buying from supermarkets, you pay the 'chain value' that brings to you the product. Buy local from people who make it. That's the real product value you pay for. Read all. ycagency.com/2018/05/thats-w…

Big Corporations 'transparency' in scandal. What you see is one-way vision thick bullet proof glass wall with an army of lawyers behind it.

Advertising - you have the money, you get agresive.

'Made in China' set our product quality standards. You buy, you don't know what you get.

You need pins and needles to access the cards in our gadgets.

ion ycagency.com/2017/02/03/ion