Freelance content writer + strategist for B2B/SaaS/tech/finservices | Ex agency bod | Portfolio ➡️ https://xitter.cf/t.co/jEU4IC4G79
United Kingdom
Joined April 2016
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Have we forgotten how to brief people properly? 🤔
AI prompting gets a lot of attention, but vague inputs were a problem long before AI appeared...
This short rant looks at why better prompting still starts with better briefing ⏬
writefulcopy.com/blog/ai-pro…
I'm convinced that the ability to create more content doesn't mean we *need* more content...
When you can produce a month's worth of blogs and social posts in an afternoon, volume isn't much of a differentiator anymore... it comes back to real ideas ↓
writefulcopy.com/blog/not-pr…
Everyone's asking whether AI wrote it...I'm more interested in whether it's worth reading.
That's why I've stopped worrying about AI detectors and started using what I call the Generic Content Test: a simple editorial framework.
writefulcopy.com/blog/detect…
NEW NEW NEW!
A compilation of some of the most important LinkedIn stats, trends, and platform shifts for B2B marketers in 2026 🔽
Read here: writefulcopy.com/blog/linked…
#linkedinmarketing #linkedin #socialstrategy
NEW: The brands standing out right now aren’t publishing more; they’re publishing clearer opinions, stronger expertise, and content that actually sounds like a human wrote it ✍
Why human content is becoming a competitive advantage: writefulcopy.com/blog/why-hu…
#contentmarketing
We’ve all opened an email and thought, "What am I meant to do with this?”
Brands are still making the same avoidable mistakes they were making more than a decade ago.
I’ve pulled together five of the most common marketing email mistakes, as well as how to fix them ⬇️
lnkd.in/eU2aT8rn
Weak subject lines, unfocused messaging, and unclear calls to action still derail many campaigns before they even have a chance to perform ❌
Here are FIVE avoidable email marketing mistakes that continue to undermine otherwise good campaigns:
writefulcopy.com/blog/five-a…
💬 "When buyer personas reflect what your team thinks customers care about instead of what actually drives decisions, they stop being useful."
Discover why buyer personas can fail, and how you can ensure you create personas that are effective! ↓
writefulcopy.com/blog/buyer-…
🚨 QUICK POLL on LinkedIn 🚨
Interested to get your take, if you have a moment...
linkedin.com/posts/fishailes…
💬“Social listening is moving out of the ‘social media management’ category and into strategy, insights, and brand leadership teams.”
Discover why social listening belongs in your 2026 budget → writefulcopy.com/blog/what-i…
#socialstrategy #sociallistening
