"Write Like You Talk" is a guide to broadcast news writing. Buy: https://xitter.cf/t.co/NV4TKsH1Fv “A broadcast news bible” “A master class in 150 pages." "A must-read."
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Joined February 2015
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Jeff Butera retweeted
Not wrong.
Since I started my career, we added website responsibilities.
Gotta have a work Facebook page too.
Need to update Twitter as well.
Oh, and people like IG. Probably oughta create a TikTok.
Oh, and we don’t just do a 6 and 11. There’s a 4, 5, 530, 7 and 10.
SUGGESTION!
No disrespect to our friends at AAA —
But their “Memorial Day Travel Forecast” is not news.
Our viewers don’t care. It’s irrelevant to them.
It’s just time-filler.
And the sooner we recognize we can’t simply ‘fill time,’ the better off we’ll be.
One thing I’ve learned anchoring —
Mistakes are also opportunities.
When they’re obvious, cop to them and use them as a chance to humanize yourself.
Or, like here, turn it into GREAT TELEVISION:
instagram.com/reel/DWMw0kjCT…
Jeff Butera retweeted
Important note about investigative reporting: we always want govt officials on-camera. There's nothing better than an accountability interview. More and more, officials try to spike a story by refusing to participate. We never let their lack of participation stop us from airing an investigation built on facts.
The meeting isn't the news.
What happened *at* the meeting is the news.
The difference matters.
And your lead sentence should reflect that.
#WriteLikeYouTalk
Newsers —
This means you don’t call it a news conference.
Describe it as a “statement where Johnson took no questions.”
Any time a leader only says what they want and departs, viewers should know.
SUGGESTION --
Stop using the website as a crutch to end a story!
"Learn more at (station website)."
No. They're watching you NOW. Tell them NOW what's newsworthy now.
Don't give them homework.
Don't make them do something else.
Inform. Now.
Glad you found it, Mike!
Anyone can order the second edition of "Write Like You Talk" at WriteLikeYouTalk.com
It's an easy way to immediately improve your broadcast news writing!
Sample chapter: WriteLikeYouTalk.com/Active_…
Consider --
What impacts the lives of your viewers more?
Let that be your guide.
This quoted post is unavailable.
🧵1. For my friends in the news industry --
These are scary times. Viewers already know that.
You don’t need to add adjectives to scripts to tell them. They get it.
Let others convey magnitude of the confusion, anger & fear we all feel.
Focus on facts. That's our role.
🧵4. You'll see some verbally attack the industry as a whole today. Some will do it every day for the rest of time.
REMEMBER:
* You're not a spokesperson for journalism
* You're not responsible for every decision other journalists make