Consumers don’t reject AI. They reject deception. In fact, our research proves explicit consent boosts ad appeal by over 76%. ECHO is the industry’s first consent-driven creative AI platform. Built by Ogilvy with Creative Artists Agency and powered by @WPP Open, it turns a single hero shoot into a live, real-time content system—scaling high-craft generative campaigns with 100% talent consent & IP protection.
Dive into the @nytimes exclusive to see how we're setting a new industry standard. okt.to/LzdEX8
We’re proud to share that The Coca-Cola Company has reappointed WPP as a trusted global growth partner.
Here’s to the next chapter of growth.
investors.coca-colacompany.c…
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We make time to eat, but do we make time for who we’re eating with? Check out Coca-Cola’s Grand @LIAawards winning spots from @WPP Open X, led by Ogilvy. This surreal Thai comedy hilariously reminds us that work can wait, but meaningful meals can't.
Congratulations! Ogilvy Thailand, Ogilvy Singapore, & WPP Production
WPP appoints Tyler Turnbull as CEO of WPP Creative: bit.ly/4zlvyV0
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WPP retweeted
30+ years of transformative leadership.
We're sharing that @JonCookVML has decided to leave @WPP to pursue the next chapter of his career. Eric Campbell will become VML's Global CEO in March 2027.
Jon, thank you. And congratulations to Eric as steps up to guide our next era.
Shoppers are making a “pragmatism pivot.” Faced with economic pressure, global consumers are choosing trust, value and speed over digital novelties.
Explore key insights in @vml_global’s 10th #TheFutureShopper report: bit.ly/3Tsd85M
Proud to see @vml_global recognised on @FastCompany's Best Workplaces for Innovators list. Proving technology is only as good as the creative minds behind it 🙌
At VML, innovation isn't just a vision for tomorrow. It's something we bring to life today.
Ranked No. 55 on @FastCompany's 100 Best Workplaces for Innovators, with T-Rex Leather for @LabGrownLeather helping lead the way.
bit.ly/4x1DSrv
#WeAreVML #FCBestWorkplaces
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WPP retweeted
At VML, innovation isn't just a vision for tomorrow. It's something we bring to life today.
Ranked No. 55 on @FastCompany's 100 Best Workplaces for Innovators, with T-Rex Leather for @LabGrownLeather helping lead the way.
bit.ly/4x1DSrv
#WeAreVML #FCBestWorkplaces
WPP publishes its Interim Results 2026: bit.ly/4wf4ipb
Businesses grow faster when experiences feel effortless.
WPP Enterprise Solutions designs, builds and operates the growth systems that competitive businesses rely on.
Learn more: enterprisesolutions.wpp.com
#WPPEnterpriseSolutions #GrowthSystems
Influence equation: AI can start the journey, but human trust is the final destination.
Michelle Rodemers @Reddit, Jason Xenopoulos @VML, Joe Malunda @GCIHealth & Julie Keenan @JNJNews discuss why trust is the ultimate currency.
🎥 Full session tomorrow→bit.ly/3SmW2Wc
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Arnab Roy @CocaCola on “being there when it matters most”. Andy Wells @DoorDash on magical ecosystems. Angela Ahrendts @WPP on brand & customer. Dorothée Gardon @IKEA on unique experiences. Ben Geheb @WPP on purpose.
👉 See what’s still to come: wpp.com/cannes
#WPPCannes
Women’s sports, Gen Z play culture & early‑mover advantage – insights from Kate Schoff (@Chase), Mary Earps, Andrea Hopelain (@EASPORTS), Vickie Segar (@Ogilvy), Kate Scott‑Dawkins (WPP).
See what’s still to come: wpp.com/cannes
#WPPCannes #CannesLions2026
“The brand stays the same. The work stays the same. AI just lets activate faster.” – Cristina Diezhandino (@Diageo)
With John Rudaizky (@EY), Eva Longoria, Rankin & Rob Reilly (@WPP) at #WPPCannes.
📅 See what’s still to come → wpp.com/cannes
#CannesLions
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🔊 If we can’t be seen, we have to be heard – and ultimately, we want to be felt.
– Cheryl Guerin @Mastercard
From @Spotify to @UMG to amp sound branding, today’s #WPPCannes panel showed how audio builds worlds, fuels fandom & drives loyalty
wpp.com/cannes
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Kicking off the week at the WPP Rooftop: Solving the impossible with @GoogleDeepMind
"Every change is strange in the beginning." – Jakob Mark (@AKQA)
With Douglas Eck & Eleni Boeman (Google DeepMind), Rudy Boeman (@Lexus), Elav Horwitz (WPP)
wpp.com/cannes
#WPPCannes
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Legend. Icon. Creative Giant. Father of Indian Advertising. Minister of Fun.
Piyush Pandey earned many monikers. Today, he received one more: Creative Hall of Famer.
@TheOneClub has posthumously inducted Piyush into its prestigious Creative Hall of Fame, Class of 2026—a well-deserved tribute to a lifetime of impactful storytelling.
Read more: okt.to/ePMgJG
WPP retweeted
We’ve been playing the long game for the world’s biggest stage—teaming up with brands like @Visa, @Rexona, and @CocaCola to create campaigns that bring the world’s passion for soccer to life.
Check out our best work on and off the pitch: bit.ly/4oqC6xH















