WPP retweeted
Consumers don’t reject AI. They reject deception. In fact, our research proves explicit consent boosts ad appeal by over 76%. ECHO is the industry’s first consent-driven creative AI platform. Built by Ogilvy with Creative Artists Agency and powered by @WPP Open, it turns a single hero shoot into a live, real-time content system—scaling high-craft generative campaigns with 100% talent consent & IP protection.
Dive into the @nytimes exclusive to see how we're setting a new industry standard. okt.to/LzdEX8
WPP retweeted
We make time to eat, but do we make time for who we’re eating with? Check out Coca-Cola’s Grand @LIAawards winning spots from @WPP Open X, led by Ogilvy. This surreal Thai comedy hilariously reminds us that work can wait, but meaningful meals can't.
Congratulations! Ogilvy Thailand, Ogilvy Singapore, & WPP Production
WPP retweeted
30+ years of transformative leadership.
We're sharing that @JonCookVML has decided to leave @WPP to pursue the next chapter of his career. Eric Campbell will become VML's Global CEO in March 2027.
Jon, thank you. And congratulations to Eric as steps up to guide our next era.
ALT Eric Campbell sits next to Jon Cook in an office. Both are smiling and wearing business casual attire.
WPP retweeted
At VML, innovation isn't just a vision for tomorrow. It's something we bring to life today.
Ranked No. 55 on @FastCompany's 100 Best Workplaces for Innovators, with T-Rex Leather for @LabGrownLeather helping lead the way.
bit.ly/4x1DSrv
#WeAreVML #FCBestWorkplaces
ALT The image is a graphic with a lavender background featuring the text: "Fast Company 100 Best Workplaces for Innovators VML Named No. 55." A silhouette of a head with a gear symbol inside is on the right side.
WPP retweeted
Legend. Icon. Creative Giant. Father of Indian Advertising. Minister of Fun.
Piyush Pandey earned many monikers. Today, he received one more: Creative Hall of Famer.
@TheOneClub has posthumously inducted Piyush into its prestigious Creative Hall of Fame, Class of 2026—a well-deserved tribute to a lifetime of impactful storytelling.
Read more: okt.to/ePMgJG
WPP retweeted
The final film of our World Cup trilogy is here! ⚽
"No Better Feeling" wraps up the Feel It All campaign we created with Coca-Cola for the FIFA World Cup 26™.
Built around the VAR check, those agonizing few seconds that feel like hours where we hold our collective breath. Because if there's one moment that captures everything football puts us through emotionally, that’s the one.
Lending their global stardom to the moment, Peter Drury, José Mourinho and J Balvin helped bring this to life alongside real supporters from around the world — and watching all of them react the exact same way, regardless of who they are or where they're from, is exactly what we were going for.
Proud of this one. Big thank you to Coca-Cola and everyone who put in the work to get it here.
#WPPOpenX #CocaCola #FIFAWorldCup #FeelItAll
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Playful soundscapes, OREO cows, musical heritage, and a hugely entertaining mockumentary.
Check out these bold ideas from VML: bit.ly/49J8023
#VML #CannesLions2026 #VMLCannes
ALT A collage of images showcasing various scenes. Top left: A person hands keys to a Ford vehicle to a dad and two babies near a Ford Mobile Services van. Top right: A person is photographed near a cow that looks like an OREO cookie while holding a bottle of milk that looks like an OREO cookie. Center left: Cartoon illustration of tomatoes. Center right: A rubber chicken is used with a mobile phone. Bottom left: Three people eating dinner with headphones on. Bottom right: A person stands among goats wearing a large furry coat and holding a GOT BAG.
WPP retweeted
From the desert to the big screen.
"The Last Coke in the Desert" is a @Tribeca X Awards Official Selection! We couldn’t be prouder of the @WPP Open X team & @CocaColaCo.
This powerful story was led by VML and supported by @Ogilvy PR and @WPPMedia.
🏜️🥤bit.ly/4wYCs2k
WPP retweeted
After winning big at the Clios and The One Show, we're thrilled that Ogilvy Singapore's groundbreaking campaign "Vaseline Verified" has continued its astounding run and earned five coveted Yellow Pencils at the prestigious @DandAD Awards!
With 29 Pencils network-wide, the collective creative power of our global teams was on full display. Bravo to all our teams and our visionary client partners!
Details: okt.to/IRXyUu
WPP retweeted
Not every birth happens in a hospital.
We're beyond proud to have created "Born in a Ford" with @Ford, honoring the real-life stories of mothers and first responders inside ambulances. Human storytelling at its most powerful.
bit.ly/4eF2YqR
#BornInAFord #MothersDay
WPP retweeted
How does a brand celebrate 100 years? By honoring the people who made it possible.
For @CocaCola in Mexico, we turned a famous saying into an official title for the desert shopkeepers who kept the brand alive for generations.
🌵 bit.ly/4u6CeUR #WPPOpenX
WPP retweeted
It is an incredible honor to be named Network of the Year at The One Show 2026! 🏆
This achievement isn't just about a single night; it's about the collective ability of our teams across geographies and disciplines to create impactful work for our clients. With 18 Golds, 9 Silvers, 30 Bronze, 62 Merits, and 7 Best of Discipline honors, we are so proud of the talent and grateful for the client partnerships that make it all possible. Thank you!
Details: okt.to/ZUku6I
#BorderlessCreativity #OSAwards #TeamOgilvy
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Sport and fandom are one of the most powerful forces shaping culture today—and one of the richest spaces for creativity. At the heart of it all: athlete creators.
That's why Ogilvy's partnership with Article 41 changes the game. Together, we're the only global network with end-to-end capability across creator marketing, fan engagement, brand strategy, and athlete NIL at scale—helping brands move beyond the traditional sponsorship playbook to show up in culture with relevance and drive real business value.
Leading the charge, Article 41 co-founder Vickie Segar joins #TeamOgilvy as our new Global Chief Sports & Entertainment Officer. Let's go. 🙌
Details: okt.to/N4DzRu
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That's all. 🥤👜✨
Diet Coke and “The Devil Wears Prada 2” just redefined the it-girl accessory with The Canny Pack. Designed by the iconic James Holt, this bespoke leather pack ensures your Diet Coke break is always chic.
Because in today's world, taking a moment for yourself is the most stylish thing you can do. See “The Devil Wears Prada 2” in theaters May 1!
Diet Coke | The Devil Wears Prada 2 campaign by @WPP Open X led by @Ogilvy supported by @VML and WPP Production, and in collaboration with Publicis.
WPP retweeted
How do you bring @CocaCola’s iconic red into rival blue stadiums? With bold, brilliant optical illusions.
#YouMustLoveCoke is a culturally grounded campaign from #WPPOpenX that celebrates the passion and loyalty of football fans.
WPP retweeted
Instead of casting actors, building sets, styling wardrobes or staging moments, Amstel chose to portray friends… Being friends.
Introducing: Shot Without Permission.
A photographic project to prove that real friendship can’t be faked.
If you’ve been hanging out with your friends in the last few weeks… you might be part of it. Take a look, and if you spot yourself, claim your usage fees at compensation@amstel.com
Great team effort INGO Amsterdam Ogilvy Amsterdam @WPP
Here’s to the courageous client Amstel Bier The HEINEKEN Company...