Wordtree

Nice, clear wording. Like when you’re trying to explain something really important to a child…

Get it wrong – or skimp on it – and you can quite easily create a God-almighty mess, with irate stakeholders, confused creatives and project owners who just want to hide under a duvet for a few weeks until it’s all over 🤬😮😱

1) Schedule monthly team coffee and cake catch-ups 🙍🏻‍♂️👩🏽‍🦱☕☕🍰🍰

TUI got a lot of people where they were meant to go... so that's OK then. And no, it doesn't give confidence...

This feels like it was written for investors, rather than customers. Because of course everyone whose holiday was cancelled was thinking of "complex ecosystems" and "poor experiences". There's no ownership here. No "so sorry we got it so wrong..."

Sorry, not sorry.

A bin in Brittany for dropping off washed up sea plastics @LegoLostAtSea

John Lewis abandons Never Knowingly Undersold... #branding

Client asked about this from Grammarly. Just saying, most of these are points of style, not grammar. And judgy. Hate it when language is made out to be an elitist thing that only a few (or an app) can use properly. Don't let crap like this step on your writing mojo.

We'll do it. Though he needs a photographer who can make him smile - and a designer who can align the logo better too.