LionWords | Copywriting & Brand Message Strategy

One of the best #copywriters in history, Eugene Schwartz, once said: “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.” 💡Keep this in mind when writing headlines & email subjects (If you want them to be opened)

💡 Did you know that you can get Microsoft Word to read your text aloud to you? ✅It's a great way to spot errors, duplicates or ambiguous copy you've missed in your read-through. Go to Review > Read Aloud. #copywriting #productivity #writingtips

Quick copywriting tip #2: Personalise your CTA buttons! 🔴 ‘Sign up for *a* free session’ = fine 🟠 ‘Sign up for *your* free session’ = better 🟢 ‘Sign up for *my* free session’ = now we're talkin' Then > Test. Test. Test. #writingtips #copywriting #copywriter

Quick #copywriting tip: "Passive-proof” your copy Make sure your subjects *do* the action. 👌Active: Paul launched the browser ❌Passive: The browser was launched by Paul See the difference? Passive voice sounds stuffy and deflates strong writing. Ain't nobody got time for dat!

Your clients love a good KISS 😚 Let me explain: If a potential customer or client has to work hard to figure out what you're offering, they're probably not gonna buy it. Make it easy for them. KISS — Keep It Stupid Simple 💋 #copywriting #copywriters

30-second copywriting tip: Make a few simple swaps... Cleverness ❌ Clarity ✅ Features ❌ Benefits ✅ Generic ❌ Specific ✅ Complex ❌ Simple ✅ Passive ❌ Active ✅ Everyone ❌ One person ✅ What would you add? #copywriting #marketing #lionwords