Friendly reminder that analytics is just an organized way to track the experiential knowledge football people have in their "gut". "I've seen this a thousand times. Here's what we should do." Analytics is the process of ACTUALLY looking at the 1000 times being referenced & providing information about what actually happened, and how it impacted what happened next. No one in analytics is saying coaches shouldn't incorporate new and specific-to-the-situation information... just here is what history tells us.