Creating transformative brands that move businesses, people and the world forward.
London / New York / SF / LA
Joined January 2009
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At @sxsw London, our Global CEO Sairah Ashman and @LloydsBank Group CMO Suresh Balaji explored how brand trust has shifted in the AI era – and what it actually takes to design for it.
More here. 👉 wolffolins.com/news/designin…
Two billion people without safe water – but it's not just a statistic; it's a crisis we can actually solve.
We partnered with @Water to build the brand platform behind a new global movement that turns everyday actions into safe water. Meet Get Blue™.💙
#getblue #bringwaterhome
From the energy of the name and tagline, to the flowing typography and infinite line that connects it all – every element of the #getblue brand moves in service of one mission: bring sustainable, safe water home to the people who need it.
#bringwaterhome
The new Get Blue™ initiative launches this week, rolling out all summer – and anyone can get involved. Shop the Gap limited-edition drop, order a Starbucks blue drink, ask Alexa to donate. Small actions, real impact.
#getblue #bringwaterhome
We're live from @sxswlndn at 9.40am sharp this morning, come and find us at Juju's Bar & Stage or DM us to meet up!
sxswlondon.com/session/desig…
#sxswlondon
Global CEO Sairah Ashman and @LBGplc CMO Suresh Balaji are on stage at #sxswlondon tomorrow to explore what trust means today, and how design can help heritage brands grappling with new behaviours and AI algorithms.
📍 Juju's Bar & Stage, 4 June, 9.40am
sxswlondon.com/session/desig…
Trust is being redistributed – from institutions to influencers. So how do legacy brands use design to win it back?
Our Global CEO Sairah Ashman and @LBGplc CMO Suresh Balaji will explore that question on stage at @sxsw London on 4 June.
More details. 👉 sxswlondon.com/session/desig…
The Design Lions celebrate the very best in visual craftsmanship. This year, our Global Executive Creative Director Emma Barratt is on the jury, helping decide what work clears the bar.
Meet the full line-up. 👉 lnkd.in/eTUVPevS
#canneslions #jury #design @Cannes_Lions
A family-born Swiss icon, Ricola herbal sweets have ended up in the pockets, handbags and hearts of people all over the world. 🌿
Big Dankeschön to Ricola for trusting us to find new ways to tell that story. We can't wait to showcase our work together very soon.
Stay tuned. 👀
Developing, educating, nurturing. 🌟
Since 2012, @LIAawards' Creative LIAisons programme has been doing exactly that. This year, Emma Barratt joins as a coach, offering one-to-one mentorship to the next generation of creative talent.
Learn more. 👉 liaawards.com/creative_liais…
Big congratulations to our Global Design & AI Resident Forest Young, honoured in @EamesInstitute's #Curious100. 🎉
Forest is recognised in the Explorer category for venturing beyond boundaries through experimentation and risk-taking in pursuit of progress.
Lil' Finder Guy: the next Clippy – or something better?
Global Principal Amanda Munilla shares her thoughts on what it takes to turn a mascot into an ownable brand asset.
Full article on @MusebyClio. 👉 musebyclios.com/musings/meet…
#mascots #apple #design
Adding a spark to the coffee run. ☕️✨
@blankstreet grew from a tiny Williamsburg cart into a multi‑city favourite – but its identity couldn’t keep pace. The challenger tropes that once worked started to feel too small. Our challenge: evolve from start-up to cultural icon.
We built a visual and verbal identity that plays on dualities, tensions. @blankstreet’s logo system nods to the original cart window, the colour palette shifts with the day, and the art direction feels more Vogue than coffee-shop-stock-photo.
@blankstreet has transformed from a coffee company to a cultural reference point. Now it has a vocabulary to talk about itself – not just as a place to grab coffee, but as a brand with a point of view. A vibe.
Impact and influence, in focus. 🌟
Global CEO @SairahAshman joins the jury for @MT_editorial's Women in Leadership Power List 2026, to celebrate women who are steering strategy, driving transformation and making a tangible difference in modern business.
#leadership
Reloading the future of @Battlefield. 🎮
For 23 years, Battlefield has been the benchmark for its genre. But over time, Battlefield drifted from these original tenets. Players noticed.
Our challenge: bring back what made it iconic, fit for now.
Working with @EA from the game’s early development, we built a visual identity woven into the game’s DNA. The result is a system as immersive as the world itself and leans into the series’ raw authenticity: gritty, real, and unmistakably @Battlefield.
With a record-breaking launch, @Battlefield isn’t just back in the game. It’s once again setting the rules for the genre.