This is election interference. @OpenAI @sama

New on @WinRed — Boost your average donation with the Nudge Widget! When a donor selects an amount, you can 'nudge' them to the next highest. A customizable message prompts them to increase their gift, and if they accept, a thank-you note appears.

Team @WinRed is at the @NFRW convention!

Team @WINRED at the @yrnational convention this week. Come say hi!

Since Election Day last year, our technical team set out to make significant enhancements to the @WinRed platform. We have been working around the clock to rework key parts of the platform from the back-end stack to the interface our users & donors use every day. WinRed is a critical piece of party infrastructure for the GOP, and our mission is to make sure our fundraising teams have the best-in-class tools and capabilities on the market. This is a major undertaking, but it's essential as we prepare for the future of digital fundraising and where the industry is going. All of this sets the stage for: - Faster user & donor interface - Expanded data capabilities - Quicker feature development - And a whole series of big ideas we want to deliver in the cycle ahead (stay tuned!) The most immediate change everyone will see is the most significant update yet to @WinRed’s Page Builder. Digital teams publish thousands of pages every day. We're transforming the page-building experience—injecting speed, efficiency, and scalability into the process. The result? Faster campaign execution and increased fundraising potential. There is a lot here, and I wanted to highlight some of the key changes coming soon. ⬇️

WinRed has been hard at work these last few months making some huge updates to the platform. We're preparing for the cycle ahead and getting ready to deliver more power and fundraising efficiencies. Later this week we'll show you the next big update coming from the team.

With election day tomorrow, we want to thank all the donors, campaigns, committees, and fundraising teams who use @WinRed to power campaigns. As we close out our 2nd presidential election, we are proud of the new features and tools we delivered this cycle. Below are some highlights! Best of luck to everyone. Here's hoping for a big red wave! 🇺🇸

Pumped to share that we released the second major feature in our personalization push — Petition Pathways. Petition pages (which are a free tool that allows you to make unlimited custom lead generation forms) now can redirect donors to pages based on donor-specific criteria.

Did a deep dive with @ericwilson on the new features we announced yesterday and why we’re focusing on personalization. Check it out here: podcasts.apple.com/us/podcas… Thanks Eric for having me!

Ahead of Thanksgiving weekend, I wanted to share some huge roadmap updates from WinRed. We are launching three major personalization features that are going to add an absurd amount of depth to everyone's fundraising programs with the first two launching in the coming weeks. Why personalization? Fundraisers are focused on how to convert new donors, how to boost performance, and how to provide a better experience for their donors. We spent time researching what we can do to make an impact here and a couple things are clear: - Segmenting out new donors is a key component to converting them - Personalization that already exists on the platform works Ahead of the 2024 cycle we wanted to launch some major features that allow you to better do this. They are all focused on the existing donor flow that we have spent years building and perfecting (petition > donation > upsells). Instead of a linear path that treats all donors the same, we are adding the ability to make the donor flow one of immense complexity that has the power to direct each donor down the path designed for them. Here are the three features coming soon: - Petition Pathways (launching soon) — This enhancement to our petition pages lets you dynamically choose to send a supporter to a donation page based upon certain attributes about that person. For example, if they have never given to you they can be directed to one page vs a page for your returning donors. Perhaps you include a custom poll or survey on your page. You can choose where the supporter goes based on their responses. - Dynamic Amounts (launching soon) — We are expanding this feature to work not only on upsells but on landing pages themselves. You will be able to set rules that say if a donor meets certain criteria the button amounts change accordingly. For example, if you want everyone to see button amounts that are relative to their average gift or their most recent gift on the platform. - Upsell Pathways (Launching Q1 next year) — The final piece is the ability to direct a donor to an upsell based upon certain attributes about that donor. Much like petition pathways, you can send folks to an upsell based on whether they are giving for the first time or not. This is a huge step forward and we're confident it's going to make a tremendous impact in the 2024 cycle. Stay tuned.