Dad, Husband, believer in the power of sport to change lives for the better. CEO - @BUCSsport Chair - @castlevb…@willroberts1981 on Threads
Newcastle-under-Lyme
Joined July 2011
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I'm delighted to be judging #FEVOxSIA Sport Industry Awards this year. The inclusion of the Education Institution of the Year is a major step forward for our members & others in the sport-educ sector. To enter, go to sportindustry.biz/sports-ind…
@SportIndustry @BUCSsport
Will Roberts retweeted
The @BelloBrothers win gold in Rio in @BeachVBWorld 🥇
The beach volleyball duo took home their first major gold medal over the weekend, improving on their recent silver medal for GB Students in Rio over the summer 🏐 the pair become the first ever English winners of the competition, congratulations Jaoquin and Javier 🥳
#GBStudents #beachvolleyball
Will Roberts retweeted
We are now taking applications from those wishing to volunteer at the 2024 School Games National Finals at Loughborough University – 29th August to 1st September 2024. Find out more here: bit.ly/447DWZP
Congratulations to @ParkPlayUK celebrating their birthday and the impact they have in support for families and communities in 65 places across the country.
Wonderful stories of play bringing people together, building belonging & community.
“When we play life gets better”
Will Roberts retweeted
First piece written for @TheDrum sharing why understanding news media habits of Gen Z can help youth marketing efforts.
Research report was supported by @CIPR_Global
It's not them, it's most definitely you!
thedrum.com/opinion/2024/04/…
Some personal news...
I'm thoroughly looking forward to joining the BUCS team and working with our members and stakeholders at an exciting time for sport in Higher Education, leading this fantastic organisation into its next chapter.
We today announce that @WillRoberts11, current Chief Operating Officer @youthsporttrust, will assume the post of Chief Executive Officer at BUCS in June.
Full story 👇
Will Roberts retweeted
What Does News Media Mean to Gen Z?
My research report for @CIPR_Global has been published and explores the shifts in news journeys, engagement and expectations from a Gen Z audience.
The CIPR research fund is open for 2024 too - check it out.
cipr.co.uk/CIPR/Our_work/Pol…
ALT Blue cover of the research report with the red CIPR logo and ‘What does news media mean to Gen Z? An investigation into the media’s habits of Gen Z in the Uk’ written in white.
Will Roberts retweeted
It’s finally out! Lots of desk research, industry interviews and some new youth insight to finish off.
Hope it’s useful!!
New research by @rebecca7roberts funded by the CIPR Research Fund, reveals how Gen Z’s ‘social first’ news journey is reshaping news consumption.
News outlets have a choice; innovate or risk declining relevance.
Find out more and download the report: bit.ly/42RuDN9
ALT CIPR logo. Text reads: PR Research Fund supporting members to conduct independent PR research. Applications open
Ambush marketing masterclass from @VballEngland with the by-election results tonight 👌🏻
Will Roberts retweeted
For Youth Sport Trust International, our sister organisation which works globally to enhance the life-chances of young people through physical activity and sport, building partnerships has been the defining feature of all the work undertaken by the team in the last academic year. 🙌
This has enabled us to have our greatest impact since the pandemic supported by a range of delivery and funding partners, established and new.👍
You can read our full Impact Report here 👇
bit.ly/YSTImpactReport
#YSTImpact
Everyone I speak to about what Jon Alexander has to say raves about him!
Can’t wait to hear him speak at #YSTConference2024 - join us there, it’s going to be a great gathering for those who believe in the role of PE, Sport and Play in the education & development of young people
Fans of 'CITIZENS: Why the Key to Fixing Everything is All of Us' will not want to miss out on the chance to hear Jon Alexander speak at the #YSTConference 2024! 🙌
You can book your tickets here:
youthsporttrust.org/conferen…
Will Roberts retweeted
Fans of 'CITIZENS: Why the Key to Fixing Everything is All of Us' will not want to miss out on the chance to hear Jon Alexander speak at the #YSTConference 2024! 🙌
You can book your tickets here:
youthsporttrust.org/conferen…
After an amazing week launching Sir Mo Farah as YST National School Sport Champion, the Manifesto at Parliament and celebrating our Young ChangeMakers attention turns to the @YouthSportTrust National Conference!
Come and join us for an extraordinary night at the #YSTConference awards dinner with Katarina Johnson-Thompson, double world champ! Secure your place now 🔗 https//www.youthsporttrust.org/conference
Great news for all of us who believe in the importance and value of PE, Sport and Play in the education and development of our kids! Having Mo as National School Sport Champion will help us to increase the profile and awareness of this critical issue for our children’s generation
We're incredibly excited to share the news that four-time Olympic and six-time World Champion, @Mo_Farah CBE, will be joining us as our new Youth Sport Trust National School Sport Champion!🏆
Mo shares our mission and passion to use the power of sport within schools to support young people to live happier and healthier lives. 🙌
When asked about Mo's mission and his goal as National School Sport Champion, this is what Mo had to say 👇
"In my new role as National School Sport Champion, it is my mission to get as many young people moving on a daily basis as possible. The power of sport helped me find my passion as a young person, so I’m firmly encouraging kids across the UK to get involved in ‘60 minutes a day - of PE, Sport and Play.”
We can't wait to welcome Mo onboard!🎽#MosMission #PE #PhysicalActivity
Will Roberts retweeted
What a year it’s been!!!
🎅 🎄 Happy Christmas to all our members, coaches, volunteers, sponsors and partners! 🧑🎄 🎁
@VballEngland
Will Roberts retweeted
We are beyond proud of our @well_schools Board member @123FAdam on winning @PearsonSchools Secondary Head Teacher of the year! Listen back to Farhan’s Well Schools podcast on why a Well Culture within school is critical.
#teachingheroes
youthsporttrust.org/news-ins…
The #HitzAwards23 has again blown me away with the stories of the amazing young people & practitioners nominated for these awards. Huge congratulations to all the nominees and winners, and to @premrugby for 15 years of this life changing programme.
